Streamlining Recruitment Process: RoboRecruiter's Success with Automation

RoboRecruiter is an automated messaging and chatbot platform for recruiters. The company, led by CEO Chris Collins, aims to streamline the repetitive steps in the recruitment process and help recruiters engage prime candidates. The platform allows candidates to find a role, check their qualifications for that role, schedule interviews, and record video introductions. RoboRecruiter was recently acquired by Gupshup, and Chris now oversees the U.S., U.K., Australian, and Latin-American markets as a Senior Director of Business Development. The company's primary goal is to grow and innovate while remaining agile, and it achieves this through the strategic use of automation.

RoboRecruiter, an automated messaging and chatbot platform for recruiters, was facing a significant challenge in managing its workflows. The company, led by CEO Chris Collins, was initially coding many of these workflows themselves. However, this approach was not sustainable as it required the use of valuable engineering resources, which were already stretched thin. The team, consisting of only eight employees, was struggling to keep up with the demand for integrations from customers. They were frequently asked to build native integrations with various apps, which was diverting engineers from core product development. The challenge was to find a solution that would allow the company to grow faster without putting a drain on its engineering resources.

The solution came in the form of Zapier, an online automation tool that Chris had signed up for in 2014. Realizing its potential, Chris decided to use Zapier to automate RoboRecruiter's workflows. The team set up when to message and follow-up with candidates, and where to send the responses. They also used automation to send different responses based on the candidate's availability. This allowed the engineers to focus on the core product, while the non-engineers gained the skills needed to have an impact. Furthermore, Zapier helped RoboRecruiter increase conversions by automating their sales process. Whenever a new sales opportunity came through their sales app, Zapier automatically routed that opportunity to another platform, triggering a series of follow-ups. Finally, to meet the demand for integrations from customers, RoboRecruiter became a Zapier partner, allowing customers to connect their apps to RoboRecruiter and automate their own internal processes.

• The use of Zapier has had a transformative impact on RoboRecruiter's operations. The company has become more agile, with engineers able to focus on the core product and non-engineers gaining the skills needed to contribute effectively. The automation of the sales process has not only increased conversions but also reduced internal costs. The ability to quickly change workflows in response to what works and what doesn't has added a level of flexibility that was previously lacking. Moreover, by becoming a Zapier partner, RoboRecruiter has been able to meet the demand for integrations from customers without becoming a bottleneck. This has added significant value to the company and its customers. Finally, the use of Zapier has also led to upskilling within the team, with staff finding it easy to pick up and use the tool.

• RoboRecruiter was able to grow faster without putting a drain on its engineering resources.

• The company increased its conversion rates at a lower internal cost.

• RoboRecruiter was able to meet the high demand for integrations from customers without diverting engineers from core product development.