Streamlining Recruitment Process: Asbury Automotive's Success with IoT

Asbury Automotive Group is a Fortune 500 company and one of the largest automotive retailers in the United States. The company has a vast workforce of 8,000 employees, spread across 108 business units in nine different states. Asbury's business model often involves strategic acquisitions, which necessitates a robust and efficient hiring process. The company was grappling with the challenge of streamlining its hiring process and reducing recruitment advertising expenses. The company's size and the geographical spread of its business units added to the complexity of these challenges.

Asbury Automotive Group, a Fortune 500 company, is one of the largest automotive retailers in the U.S. with 8,000 employees spread across 108 business units in nine states. The company's thriving business often involves strategic acquisitions, which necessitates a robust and efficient hiring process. However, Asbury faced significant challenges in streamlining its hiring process. The company was also grappling with high recruitment advertising expenses, which were proving to be a financial burden. The need of the hour was to find a solution that could not only streamline the recruitment process but also cut down on the advertising expenses.

Asbury Automotive Group addressed its challenges by integrating all its talent acquisition solutions into the iCIMS Talent Cloud. This included behavioral assessments, background screening, employee referrals, and job posting software. The company also automated the transfer of candidate data into its employee system of record through a seamless integration between iCIMS and its Human Capital Management (HCM) system. Furthermore, Asbury implemented iCIMS’ Candidate Relationship Management to build a talent pool of passive candidates. These candidates were kept engaged with frequent, personalized communications, reducing the candidate drop-off rate during the application process. This provided an alternative for applicants who were not ready to apply for a job immediately. The solution also digitized the employment application and process, provided a mobile experience for applicants, improved recruiters’ productivity, and ensured data governance, privacy, and compliance.

• The implementation of iCIMS Talent Cloud and Candidate Relationship Management significantly improved Asbury's recruitment process. The digitization of the employment application and process enhanced the experience for candidates, hiring managers, and recruiters. The mobile experience provided by the solution doubled the applicant volume, indicating a wider reach and accessibility. The solution also improved recruiters’ productivity by making it easier to find suitable candidates. The time to fill for field and corporate roles was reduced, indicating a faster and more efficient hiring process. The solution also ensured data governance, privacy, and compliance, which are critical in the current digital age.

• 50% decrease in advertising spend

• 100% increase in applicant volume

• 1 week faster hires than national average