AppFolio > Case Studies > Streamlining Property Management with AppFolio: A Case Study on Wright Equities

Streamlining Property Management with AppFolio: A Case Study on Wright Equities

AppFolio Logo
Applicable Industries
  • Buildings
  • Construction & Infrastructure
Applicable Functions
  • Facility Management
  • Product Research & Development
Use Cases
  • Inventory Management
  • Personnel Tracking & Monitoring
Services
  • Training
About The Customer
Wright Equities is a property management company based in Fresno, California. They specialize in managing multifamily residential properties across California's Central Valley. Since their establishment in 2013, they have continued to grow and diversify their portfolio, with a focus on mid-sized multifamily buildings. They have also expanded into construction and development. Wright Equities is committed to staying ahead of the competition and leveraging technology to streamline their operations and provide better service to their residents. They value efficiency, transparency, and innovation, and are always looking for ways to improve their processes and stay on the cutting edge of the property management industry.
The Challenge
Wright Equities, a property management company based in Fresno, California, was facing several challenges in managing their growing portfolio of multifamily residential properties. Established in 2013, the company had been using Quickbooks for their property management needs. However, as they expanded their portfolio and ventured into construction and development, they found it increasingly difficult to manage their operations efficiently. They were dealing with issues such as double entry and manual reporting, which were time-consuming and prone to errors. Additionally, they were struggling to stay competitive in the rapidly changing rental market. They needed a solution that would provide real-time access to data, streamline their processes, reduce overheads, and enable them to make informed decisions about pricing and market trends.
The Solution
Wright Equities turned to AppFolio Property Manager PLUS, a comprehensive property management software solution. AppFolio provided them with a centralized platform where they could access all their data and information in real-time, whether they were in the office or in the field. This transparency and accessibility enabled them to have a better view of how each property was performing. The software also automated many of their processes, reducing the need for manual entry and reporting, and allowing them to operate with fewer staff. AppFolio's Revenue Management tool was particularly beneficial, providing them with algorithms that helped them set competitive prices for their units. Additionally, the Online Payments feature streamlined their rent collection process, reducing errors and saving time for both their staff and their residents. AppFolio also provided dedicated training and support, helping Wright Equities to adopt new features and get the most out of the software.
Operational Impact
  • The implementation of AppFolio Property Manager PLUS has resulted in significant operational improvements for Wright Equities. The company has been able to streamline their processes, boost efficiency, and diversify their portfolio. They have also been able to provide better service to their residents, who now enjoy the convenience of paying rent and submitting work orders online. The application and move-in processes have also been streamlined, reducing vacancy rates. Furthermore, the company has been able to stay competitive in the rapidly changing rental market, thanks to the insights provided by AppFolio's Revenue Management tool. The company appreciates the ongoing support and training provided by AppFolio, as well as their commitment to constantly updating and improving their software.
Quantitative Benefit
  • 78% of residents are now paying their rent online, reducing the need for manual deposits and double entry.
  • The company has been able to operate with fewer staff, reducing overheads and enabling faster business scaling.
  • Nearly 80% of rent is collected online, with a goal of reaching 100% in the near future, reducing delinquency and streamlining the rent collection process.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.