Streamlining Global Content Distribution for Life Fitness with Acquia DAM
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries
- Equipment & Machinery
- National Security & Defense
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Last Mile Delivery
Services
- System Integration
About The Customer
Life Fitness is a global leader in helping people lead active and healthy lives. The company's family of brands includes Life Fitness, Hammer Strength, Cybex, ICG, and SCIFIT, and they distribute their equipment across more than 120 countries. Despite a large corporate footprint, they have a small, four-person creative team that produces, manages, and distributes content to support and promote all of their brands. The company's product launches require a lot of new content, and they need to distribute this product content to global teams as soon as the manufacturing is complete.
The Challenge
Life Fitness, a global leader in fitness equipment, faced a significant challenge in distributing product content to global teams promptly after manufacturing. Despite having a large corporate footprint, the company had a small creative team responsible for producing, managing, and distributing content to support and promote all their brands. The team had to ensure that the content was available to support their network of distributors and sales staff as soon as the products were ready to ship. The challenge was further compounded by the need to maintain brand consistency and control over content releases.
The Solution
Life Fitness has been an Acquia DAM customer for over a decade, using the system as their central repository for marketing content. To meet the need for quick and easy distribution of product content across both internal and external stakeholders, they relied on the system’s Portals application. The creative team used Acquia DAM to streamline how content was managed and shared across their organization. All content was stored in one location, making it easy for marketing and sales teams to access and find the assets they needed. External stakeholders, including clients and distributors, had self-serve access to product imagery through Portals. The system also had asset security features that allowed the creative team to control content releases. As each piece of content was created and finalized, it was loaded into the DAM system as 'unreleased', ensuring that only a few users with permission could access the files until they were ready to launch.
Operational Impact
Quantitative Benefit
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