Acquia DAM > Case Studies > Streamlining Digital Asset Management: A Case Study on EBSCO

Streamlining Digital Asset Management: A Case Study on EBSCO

Acquia DAM Logo
Technology Category
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
  • Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries
  • Electrical Grids
  • Healthcare & Hospitals
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Asset Health Management (AHM)
  • Asset Lifecycle Management
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer
EBSCO Information Services is a global leader in providing digital research material to libraries, hospitals, medical institutions, and corporations. The company offers a wide range of content, including research databases, books and e-books, archives, point-of-care medical reference, and corporate learning tools. EBSCO serves millions of end users at tens of thousands of institutions worldwide. The company has been partnering with libraries and other institutions to improve research for over 70 years. Its online research platform attracts more than 100 million page views per day.
The Challenge
EBSCO Information Services, a leading provider of digital research material, faced a significant challenge as its marketing department expanded. The company's digital assets were scattered across various platforms including Microsoft Sharepoint, network drives, local hard drives, email attachments, desktops, and Google Drive. This disorganized digital landscape hindered EBSCO's scaling, leading to outdated branding, lack of cohesive metadata, and inefficiencies when creating duplicates of lost assets and posting one asset in multiple systems. The lack of a standardized asset metadata and clear labeling or historic versioning recorded in their ecosystem often left EBSCO’s marketing and sales teams unable to identify the most recent approved versions of assets. The scattered assets also resulted in wasted time and money creating duplicates of lost assets and inefficiently posting and maintaining one asset in multiple systems.
The Solution
To address these challenges, EBSCO turned to Acquia's Digital Asset Manager (DAM). After considering seven vendors from the Gartner Magic Quadrant, EBSCO determined that Acquia DAM was the perfect solution to resolve its digital asset chaos. The company seamlessly connected DAM to Drupal 8 and their Acquia Cloud CMS, positioning it to power all of their marketing sites. The single sign-on (SSO) integration and mobile-friendly design of Acquia DAM made it easy for EBSCO’s marketing, sales, and product management teams to self-register with the brand portal front end of DAM. This streamlined the process of locating and uploading assets they need, and managing their own projects more efficiently without dependency on the internal IT teams.
Operational Impact
  • The integration of Acquia DAM into EBSCO’s tech stack brought about significant operational improvements. It fostered collaboration between departments, positioned the company for international scaling, and increased productivity and efficiency. The marketing team was able to lead the site without relying as heavily on developers. The sales team could now find the assets it needed, and field representatives could quickly locate materials like flyers or PowerPoints on the go. Designers were free to move forward on new projects instead of having to redo work or help team members locate assets. The visibility of all assets across the design team was drastically improved, leading to more efficient workflows.
Quantitative Benefit
  • Uploading and tagging of assets became 3 times faster with the implementation of Acquia DAM.
  • Content authors were able to add 10-20 new assets every week, helping EBSCO scale internationally.
  • Over 500 marketing, sales, and product managers self-registered with the brand portal front end of DAM, reducing dependency on the internal IT teams.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.