Strategic WMS Solution for Convenience Store Distribution
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Softeon WMS
Tech Stack
- Warehouse Management System
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Cost Savings
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Retail
- Consumer Goods
Applicable Functions
- Warehouse & Inventory Management
- Logistics & Transportation
Use Cases
- Inventory Management
- Warehouse Automation
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Atlantic Dominion was originally founded in 1875 as a Tobacco Company and established as a retail distributor in 1904. Today, the company supplies all classes of the retail trade with 10,000 different products including retail consumer goods, frozen foods, tobacco, candy, cigar and cigarettes. They are now the 19th largest convenience store distributor in the USA. The company has two distribution centers located in Virginia Beach, VA, and Hope Mills, NC, serving regions including VA, MD, DC, DE, and the Outer Banks, NC. Atlantic Dominion is known for its extensive product range and commitment to superior customer service.
The Challenge
Atlantic Dominion wanted to increase customer service capabilities to keep up with the needs of their growing retail base. Their plan was to improve order visibility and increase efficiency in warehouse and distribution operations. The company needed better capacity utilization and picking efficiencies in their piece pick and cartonization operations. In addition, they needed a sales tax solution to manage the high degree of complexities and challenges in dealing with state specific duties/tax for cigarette stamps generation and related reverse logistics.
The Solution
Atlantic Dominion selected Softeon WMS to replace their legacy ERP system. The company has two DCs with one in VA and the other in NC. They handle 8000+ SKUs through pallet, case or piece pick. Warehouse and distribution operations were fully optimized from end-to-end for faster order fulfillment and visibility. The team implemented true multi-building, inventory visibility and capabilities in inventory control for other areas such as picking by zones for frozen/dry foods, drinks, cigarettes and retail items sold in convenience stores. In addition, they gained capabilities for custom distribution services to customers as needed.
Operational Impact
Quantitative Benefit
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