CDNetworks > Case Studies > SpotOption accelerates its online trading platform in China

SpotOption accelerates its online trading platform in China

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Company Size
1,000+
Region
  • Asia
Country
  • China
  • Hong Kong
  • Israel
Product
  • SpotOption’s trading platform
  • Dynamic Network Acceleration
  • China Acceleration services
Tech Stack
  • Web-based platform
  • Web socket delivery
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Networks & Connectivity - Network Management & Analysis Software
Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
Services
  • Cloud Planning, Design & Implementation Services
About The Customer
SpotOption was established in 2010 and is a leading provider of trading software to brokers in the online financial trading industry. Online brokers license its web-based platform which can be accessed anywhere with an internet connection. The company is headquartered in Israel, has offices in Hong Kong and London, and has expanded globally with clients in North America, Europe, Asia, Middle East and Australia. SpotOption’s platform is used by more than 300 brands that together hold 65% of the market share.
The Challenge
SpotOption, a leading provider of trading software, was facing latency issues with its platform in China due to the country's poor network infrastructure and the Great Firewall of China. Despite engaging a content delivery network (CDN) provider to speed up the service in all markets, performance issues remained in China. As exchange rates change so quickly, online traders expect the platform to be fast, reliable and responsive or they will abandon the service. SpotOption’s service was especially at risk because traders use binary option platforms in expiry times as short as 15 seconds. It was essential that prices were displayed in real-time to avoid the risk of arbitrage, where traders take advantage of price differences between platforms, which can cause losses that are damaging to the business. SpotOption needed a CDN provider that could accelerate content both inside and outside of China.
The Solution
After researching a number of CDN providers, SpotOption selected CDNetworks as one of few CDNs with the expertise to support its business in China. CDNetworks delivered its Dynamic Network Acceleration and China Acceleration services to accelerate the platform’s pricing engine into mainland China. This was vital to ensure that traders in China could experience the best performance possible when using the platform. The Dynamic Network Acceleration technology speeds up non-browser-based data by eliminating the need for excessive round trips through the network. The data can be transferred at the transport layer from SpotOption’s server in Hong Kong to local points of presence (PoPs) in China. This technology has been used to accelerate the web socket delivery and correct the TCP performance issues SpotOption had experienced in China.
Operational Impact
  • SpotOption has seen a huge improvement in the performance of its platform in China.
  • By minimising the latency, it has experienced a significant reduction in both customer service issues and customer churn.
  • Traders can trust that prices are displayed in real-time, while SpotOption can be confident in the knowledge that it has reduced the risk of arbitrage.
  • SpotOption also benefitted from the premium customer support service that CDNetworks offers its customers. Having access to extensive market experience and local knowledge from CDNetworks ensured that SpotOption could successfully overcome any issue in China.
Quantitative Benefit
  • The load time of SpotOption’s trading platform in China is now five times faster than it was prior to working with CDNetworks.

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