Spiceworks Improves International Website Performance, Increasing Site Stickiness and Maximizing Ad
Company Size
200-1,000
Region
- America
- Asia
- Europe
Country
- Australia
- United States
Product
- Spiceworks IT management application
- CDNetworks Content Acceleration
- CDNetworks SSL Acceleration
Tech Stack
- Content Delivery Network (CDN)
- SSL Acceleration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Revenue Growth
Technology Category
- Cybersecurity & Privacy - Cloud Security
- Networks & Connectivity - Network Management & Analysis Software
Applicable Industries
- Software
Applicable Functions
- Business Operation
Use Cases
- Cybersecurity
- Fleet Management
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
About The Customer
Spiceworks is a software and technology company founded in 2006 and headquartered in Austin, Texas. The company has developed a first-of-its-kind free desktop IT management application combined with an online community in which users collaborate to solve common IT problems and share information. The IT management application and online community combination was developed to make it easier for small and medium-sized businesses to manage everything related to IT. In less than five years, more than 1.2 million IT professionals have adopted the Spiceworks community and application, which includes network management and helpdesk software. The social collaboration features of the Spiceworks community provide members with much-needed support and information exchanges that help them keep their IT running effectively and efficiently.
The Challenge
Spiceworks, a company that provides a free desktop IT management application combined with an online community for IT professionals, was facing a challenge with its international users. The company's website was hosted from a single data center location in Austin, Texas, which was cost-effective for serving the domestic audience. However, Spiceworks began to notice that international users were spending less time than domestic users in the community. The company realized that Internet latency was affecting their business and that they needed to deliver community site content from locations that are closer to their international users. In Australia, for example, the Spiceworks community site would frequently deliver outdated content due to unusual and unpredictable content caching mechanisms used by Australia’s largest network provider, Telstra.
The Solution
Spiceworks decided to use the services of CDNetworks to improve the user experience around the world while staying within its infrastructure budget. CDNetworks provided Content and SSL Acceleration services that saved Spiceworks 40% on overall site delivery. The services improved the community site performance for international users, leading to increased site usage. CDNetworks' services scale on demand as needed, freeing Spiceworks from adding servers every month or two just for content delivery. Spiceworks also leveraged the reporting capabilities inherent in the CDNetworks Content and SSL Acceleration solutions to understand who is visiting the Spiceworks community site, where they come from, and how the site is being used in real time.
Operational Impact
Quantitative Benefit
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