SoundCommerce Powers Retail Decisions With Real-Time Data
Company Size
11-200
Region
- America
Country
- United States
Product
- Google Cloud Platform
- BigQuery
- Looker
- SoundCommerce platform
Tech Stack
- Cloud Computing
- Data Analytics
- Data Visualization
- Data Warehousing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Data-as-a-Service
- Analytics & Modeling - Real Time Analytics
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
SoundCommerce, founded in 2018 by veterans of Amazon.com, provides an out-of-the-box data platform for retail brands from global chains to local small businesses. The platform is designed to help brands better forecast and manage inventory while providing the most seamless customer experience. It is built upon years of retail, eCommerce, and analytics experience and is designed to collect data from any source and build a model around the metrics and relationships that are most crucial to retail. This includes everything from trend forecasting, inventory control, marketing strategy, and customer experience.
The Challenge
SoundCommerce, a data platform for retail brands, was facing challenges in accessing and taking action on the data they needed to efficiently and effectively deliver above and beyond the competition. They were under pressure to offer the best customer experience, which required understanding customers and supply chain. Their previous solution put too much administrative burden on their technical team for creating, maintaining, and customizing a shared and responsive data model, and a growing library of reports and visualizations. The prior stack lacked the power and features that consumer brands and retailers need to make fast decisions at scale. In addition to product challenges, the SoundCommerce product team worried about the risk of potential vendor lock-in down the road — both for their commercial product and for their customers’ data.
The Solution
SoundCommerce chose to build their data platform on Google Cloud Platform, BigQuery and Looker. This provides a robust base platform while still providing flexibility for clients to choose their own tools as needed. The platform helps retail companies understand and optimize their inventory, exceed customer expectations, and ultimately create 'super fans'. It delivers robust and real-time insights to their customers. With these insights, consumer brands and retailers can monitor and focus on three key concepts, which SoundCommerce believes are essential for retail success: A focus on real-time commerce operations as a driver of Customer Experience, close tracking of granular Unit Economics — the detailed revenue and profit profile for every order — to enable quick and precise decision-making about pricing and operational optimizations, and Customer Lifetime Value (CLV) that includes variable costs and contribution margins of a customer relationship, to accurately track and grow CLV over time.
Operational Impact
Quantitative Benefit
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