Sonic Automotive's Mobile BI Transformation with MicroStrategy
Company Size
1,000+
Region
- America
Country
- United States
Product
- MicroStrategy Mobile
- iPad
- iPhone
Tech Stack
- Mobile QuickStrike
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Visualization
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Automotive
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Fleet Management
- Predictive Maintenance
- Remote Asset Management
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Sonic Automotive, Inc. is a Fortune 500 company based in Charlotte, N.C., and is one of the nation’s largest automotive retailers. Founded in 1997 with five dealerships, Sonic now owns over 100 dealership franchises and 20 collision repair centers across 15 states. The company sells around 30 brands of cars and light trucks. Sonic is committed to ensuring that its executives and management have 24-7 access to daily business tracking metrics via a mobile platform, which led to their investment in Apple mobile technology and the development of mobile apps to enhance their business processes.
The Challenge
Sonic Automotive, Inc., a Fortune 500 company, needed to ensure that executives and management had 24-7 access to daily business tracking metrics via a mobile platform. The company aimed to achieve mobility by investing heavily in Apple mobile technology, deploying iPads and iPhones to the executive team, regional management, and dealership management. In March 2010, Sonic began identifying potential partners to assist with the development of mobile apps that would enable their business processes and provide a platform to bring mobile business intelligence and reporting to the leadership. After a failed pilot with another provider, Sonic reached out to MicroStrategy to explore the potential benefits of mobile apps.
The Solution
MicroStrategy stepped in and conducted a Mobile QuickStrike, a short consulting engagement, for Sonic Automotive. This was the first step in what has become a strong mobile BI initiative across Sonic. MicroStrategy produced superior versions of the previous provider’s reports and developed a brand new iPad app for Sonic. Today, MicroStrategy has replaced the mobile reporting solution and Microsoft BI tools that were in place at Sonic. The iPad app built for Sonic focuses on an overarching view of business performance that touches on internal sales, service, finance, and insurance as well as external market data. This app is used daily by top executives and others to keep tabs on the performance of Sonic-owned auto dealerships. The app provides a scorecard for each dealership with insight into sales effectiveness across automotive brands, product categories, and geographic regions. It also provides information on each dealership’s compliance with corporate Playbooks.
Operational Impact
Quantitative Benefit
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