SoftServe's Transformation: Enhancing Operations with Gong
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Equipment & Machinery
- Transportation
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Time Sensitive Networking
About The Customer
SoftServe is a digital consulting company founded in 1993 and headquartered in Austin, Texas. The company transforms and optimizes the way enterprises and software companies do business. With a team of 10,000 employees, SoftServe operates in the computer hardware development industry. The company has a complex, collaborative team selling environment and is always looking for ways to make their sales process more seamless. Despite the challenging circumstances they operate under, SoftServe is committed to achieving their goals and ambitions, and they are always on the lookout for tools that can help them make their objectives a reality.
The Challenge
SoftServe, a digital consulting company, was facing operational inefficiencies due to a lack of easily accessible data. The company, with teams based in Ukraine, was operating under challenging circumstances, making productivity a crucial factor. A significant issue was the lack of alignment across teams, leading to gaps between services. The company's intricate sales process was also a concern, as it required a more seamless approach. The absence of data made it impossible to justify the need for restructuring or to identify the areas that required immediate attention. Furthermore, the company was struggling to maintain productivity due to the lack of necessary information.
The Solution
SoftServe turned to Gong, a platform that provides easily accessible data, to address their operational challenges. Gong helped SoftServe identify delivery gaps and sales productivity issues, providing the data necessary to support strategic decision-making. This led to strategic hiring, better coaching, and more informed senior leaders who were in tune with the real-time voice of the customer. Gong also helped SoftServe find alignment across teams, justifying the creation of new roles both strategically and financially. To boost productivity, Gong and the Enablement team provided a series of trend reports for everyone from new hires to VPs, saving time and allowing the sales team to focus on selling. Lastly, Gong's real-time insights enabled SoftServe to optimize their operations on the go, allowing them to pivot based on noticeable patterns and avoid waiting for things to get worse before making improvements.
Operational Impact
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