Smart Site Planning for the Healthcare Industry with Location Intelligence
Company Size
1,000+
Region
- Europe
Country
- Spain
Product
- CARTO's location intelligence platform
Tech Stack
- Location Intelligence
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Business Operation
Services
- Data Science Services
About The Customer
Sanitas is a healthcare provider based in Spain and is a part of Bupa, an international leader in the healthcare field. With more than 10,600 employees working with a 40,000-strong medical team, Sanitas remains committed to its core business of providing health insurance for millions—while expanding its services into the areas of dental care and the management of hospitals and nursing homes. Recently, Sanitas nearly doubled its client base, now boasting a total of 4 hospitals, 20 specialty medical facilities, 16 wellness centres, 180 dental clinics.
The Challenge
As Sanitas, a healthcare provider based in Spain, grows and diversifies its offerings, it needs to ensure it's expanding in the right places and in the right ways. Being a part of Bupa’s massive operation, which touches 190 countries, finding locations best suited to new healthcare centers is a complex endeavor—as is uncovering the healthcare needs of local populations. Sanitas prides itself on serving clients throughout every stage of life; doing this well across a growing variety of facilities requires a wealth of demographic and location information—as well as the means to organize and understand that data in actionable ways. To fulfill its mission, Sanitas needed location intelligence that could provide dual functions: helping the company make wise choices for future development, and enabling the company to provide exceptional care to local demographics.
The Solution
Sanitas found CARTO's location intelligence platform to be the most suitable solution for their needs. Not only did CARTO’s solution present a wide range of functionality and location data reporting, but the provider’s software also had a more manageable learning curve and an attractive, easy-to-use interface. Today, Sanitas relies on CARTO’s technology to inform decisions about where to open new healthcare centers, to generate market studies that ensure the profitability of potential sites, and to create reports detailing sales results and client demographics—all of which drives efficiency, saves money, and generates revenue.
Operational Impact
Quantitative Benefit
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