Smart's Journey Towards Carbon Neutrality with Greenly's Support

Smart is an independent advertising technology company founded in Paris in 2001. The company provides platforms and connects publishers and marketers through programmatic advertising. Smart is committed to promoting the open internet and providing publishers and buyers freedom in their tech choices. The company has achieved year-over-year growth by launching new products and features to stay ahead of market trends. Recently, Smart expanded its offering to address the needs of TV broadcasters, rights owners, and CTV operators. As a responsible company, Smart is committed to reducing its environmental impact and leading change across the industry.

Smart, an independent advertising technology company, is committed to providing transparency and value optimization in the adtech ecosystem. However, as a global company, Smart recognized the growing importance of Corporate and Social Responsibility (CSR) and the need to reduce its environmental impact. The company's 2020 Carbon Footprint Report revealed a total carbon emission of 2249t.CO2/year, including digital emissions, emissions from purchasing, and transport emissions. The report also highlighted the need for 1000 hectares of growing forest to compensate for these emissions. As Smart continues to grow rapidly, the company is aware of the potential increase in its carbon footprint due to expanding headcount and the return of travel post-lockdown. The challenge was to understand their current environmental impact, identify areas of improvement, and implement measures to reduce their carbon emissions.

To address this challenge, Smart engaged Greenly, a company known for its scientific and transparent approach to assessing carbon footprints. Greenly's methodology, which covers scope 1,2,3 analysis and benchmarks, is accredited by the ADEME (Agence pour la Transition Écologique). Greenly's smart platform UI, which integrates with existing tools, and their expertise in engaging employees in the approach, were also key factors in Smart's decision. Smart conducted its first carbon footprint assessment with Greenly, which revealed opportunities for improvement, particularly in reducing the environmental impact of their servers. In response, Smart formed a team to review the organization's results, make recommended adjustments, and lead initiatives to minimize their carbon footprint.

• The engagement with Greenly and the subsequent carbon footprint assessment has led to a heightened awareness of Smart's environmental impact and the need for action. The assessment has not only provided a clear understanding of the company's current carbon footprint but also identified specific areas for improvement. This has resulted in the formation of a dedicated team at Smart to review the results, make recommended adjustments, and lead initiatives to reduce the company's carbon footprint. The company's commitment to reducing its environmental impact has also been positively received by its stakeholders, helping to attract top talent and reassure partners concerned about their carbon footprint. This initiative has positioned Smart as a leader in the industry in terms of environmental responsibility.

• Identified total carbon emissions of 2249t.CO2/year, providing a clear benchmark for future reduction efforts

• Revealed the need for 1000 hectares of growing forest to compensate for current emissions, highlighting the scale of the environmental impact

• Identified specific areas of high emissions, such as digital emissions (743 tCO2), emissions from purchasing (312 tCO2), and transport emissions (223 tCO2)