Sky Room's Successful Use of Foursquare Ads
Company Size
11-200
Region
- America
Country
- United States
Product
- Foursquare Ads
Tech Stack
- Digital Advertising
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Software Design & Engineering Services
About The Customer
Sky Room is a rooftop bar located in New York City. It offers stunning views of the city skyline from its location on the 34th floor of a centrally-located building. Despite its prime location in Times Square, one of the busiest areas in the city, the bar struggles to attract foot traffic due to its high-rise location. The bar's marketing director, David Feit, has been seeking ways to effectively reach the millions of people who pass through the Times Square area and entice them to visit the bar.
The Challenge
Sky Room, a rooftop bar located in New York City, faced a significant challenge in attracting foot traffic. Despite its prime location in Times Square and stunning city views, the bar's high-rise location meant it was often overlooked by potential customers on the ground. The bar needed a way to effectively reach and attract the millions of people passing through the Times Square area, many of whom were unaware of its existence. The challenge was to find a solution that could target these potential customers and entice them to visit the bar.
The Solution
To address its challenge, Sky Room turned to Foursquare Ads. This digital advertising solution allowed the bar to target potential customers who were nearby and out and about in the Times Square area. The ad promoted a special happy hour at the bar, a strategy designed to entice potential customers to visit. According to Feit, customers who visited the bar as a result of seeing the ad typically bought a few drinks, with an average total spend of $25. The cost per customer visit was $1.50, resulting in a significant return on investment for the bar.
Operational Impact
Quantitative Benefit
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