Shop Direct Improves Operations and Reduces Time-to-Customer with BluJay Solutions
Customer Company Size
Large Corporate
Region
- Europe
Country
- United Kingdom
- Ireland
Product
- BluJay Global Trade Network
- BluJay platform
Tech Stack
- Supply Chain Software
- Transportation Management System
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Inventory Management Systems
Applicable Industries
- Retail
- E-Commerce
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Supply Chain Visibility
- Fleet Management
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Shop Direct is the UK and Ireland’s leading multi-brand digital retailer, delivering 48 million products every year to millions of active customers. It generates £1.9bn in annual sales via well-known brands including Very.co.uk, isme.com, and Littlewoods.com, online and through catalogue orders. Despite having been around for over 80 years, with more than 84% of its sales online and close to half of those from mobile devices, Shop Direct is now firmly established as a pure play e-tailer, and has a clear ambition to become a world class digital retailer.
The Challenge
The company's initial challenges and opportunities included: • Continuing to develop the drop ship fulfillment model to extend the supplier base and the number of products offered rather than being limited to inventory that can be stocked in distribution centers. • Drop ship introduces reputational risk as fulfillment of orders is outside of Shop Direct’s control • Supply chain visibility is harder to achieve as stock is not physically in Shop Direct’s warehouses. Shop Direct established a list of goals for a transportation management system: • Maintain brand integrity • Enhance competitiveness • Flexibility to offer value-added services • Cost savings through collaboration • More detailed performance analysis • Inventory visibility at point of order
The Solution
By providing centralized visibility of orders, the BluJay platform has provided enriched collation opportunities across Shop Direct’s supplier base, resulting in individual items being grouped into fewer packages, delivering a net savings of over £1 million per annum. Integrity of the Shop Direct brand and that of its retail brands is protected because the BluJay solution ensures a consistent customer experience, regardless of the order channel, from order process through to delivery timescale and branding of labelling / delivery documentation. BluJay’s Global Trade Network enables Shop Direct to offer additional value-added services such as connection / removal / gas installation, providing an additional revenue stream and acting as a differentiator to encourage customers to complete the purchase (convenience of ‘one stop shop’).
Operational Impact
Quantitative Benefit
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