ServiceTitan's Scaling Success with Zapier and Google Ads

ServiceTitan is a leading software for residential and commercial service companies, founded by Vahe Kuzoyan and Ara Mahdessian with the aim of helping contractors and tradespeople run their businesses more effectively. The company was launched in 2012 and has since grown into a world leader in its field. ServiceTitan helps users sort out routine tasks for their small businesses, including scheduling, dispatching, mobile invoicing, processing payments, and more. Their customers are hard-working tradespeople out in the field, and the company is committed to ensuring they have the right data at their fingertips to support their operations.

ServiceTitan, a leading software for residential and commercial service companies, was facing a significant challenge in data transfer. The company uses a range of Google Ads products to drive high-quality leads and raise brand awareness. However, they were encountering roadblocks due to inefficient and messy data transfer between their Google Ad products and other software used for lead generation and sales. The challenge was to find a way to optimize their Google Ads products and ensure seamless data transfer. The company needed a solution that would allow them to send the right data to the right place at the right time, without compromising on security standards.

The solution to ServiceTitan's challenge came in the form of Zapier, a tool that enabled them to create automatic workflows for data transfer. With Zapier, ServiceTitan was able to easily send the right data to the right place at the right time, all while maintaining the highest security standards. Zapier helped ServiceTitan test new Google Ads formats without sacrificing reporting fidelity and kept their audience lists fresh and up to date. Some of the automatic workflows ServiceTitan used to streamline their Google Ads platforms included syncing their CRM and Google lead form extensions, passing post sales leads from their CRM back to Google Ads, and instantly connecting and updating their Marketo lists with Customer Match. This automation allowed the ServiceTitan team to spend less time manually uploading performance data and more time analyzing the success of their campaigns.

• The use of Zapier has had significant operational benefits for ServiceTitan. By automating data transfer, the company has been able to focus more on strategic planning and customer success. The automation has also made the work-life of employees easier, as they no longer have to manually upload performance data. Instead, they can spend more time analyzing the success of their campaigns. As ServiceTitan has grown in employees and customers, using Zapier to pass the right information to the right place has been integral in their ability to scale. The company has been able to solve their data problems quickly and accurately, allowing them to focus on more valuable tasks.