Infobip > Case Studies > Senati: Enhancing Student Enrollment with Two-Way SMS

Senati: Enhancing Student Enrollment with Two-Way SMS

Technology Category

Application Infrastructure & Middleware - Event-Driven Application
Networks & Connectivity - 5G

Applicable Industries

Education
Telecommunications

Applicable Functions

Maintenance
Sales & Marketing

Use Cases

Time Sensitive Networking

About The Customer

Senati is a renowned educational institution in Peru that has been in operation for nearly 60 years. The institution offers a wide range of vocational courses, providing thousands of young adults with the opportunity to receive an education in technical professions such as facilities, repairs, and maintenance. These courses are designed to support further education, retraining, and professional advancement. The institution boasts a high employment rate, with nine out of ten students securing employment within the first six months of graduating.

The Challenge

Senati, a well-established educational institution in Peru, was facing a significant challenge in their student enrollment process. The institution primarily communicated application deadlines, exam registrations, and exam results through email. However, a significant number of Senati’s applicants come from lower-income households, many of whom don’t have regular access to the internet or their email. This made it difficult for these students to receive or respond to time-sensitive information. The challenge was further compounded by the fact that the marketing team was responsible for ensuring that all available spaces were filled at the time of online enrollment. The lack of internet access among a significant portion of their target audience made it challenging for Senati to communicate the value and benefits of the institute effectively.

The Solution

To overcome this challenge, Senati decided to implement a new communication channel that the majority of their applicants had access to – SMS. They leveraged Infobip’s two-way SMS solution to create a comprehensive customer journey via SMS messaging. This ensured that important enrollment information was still accessible to students with little or no internet access. The solution allowed applicants to receive instructions for how to register for their entrance exam, reminders for key dates in the admission process, updates on the status of their admission, and details on how to complete the enrollment process. This new communication channel was also introduced to those who have regular access to the internet but prefer to communicate via text message rather than email. Senati also used this platform to communicate their value proposition and new initiatives to keep potential students updated and motivated to enroll in their programs.

Operational Impact

The implementation of the two-way SMS solution led to a significant surge in student enrollment. For every Peruvian sol invested in the campaign, Senati saw a return of 5 sols in enrollment and tuition fees, translating to a 400% ROI. The success of the campaign has led to plans for Senati to work with Infobip on the build of a complete omnichannel communication system that includes Infobip’s email and voice services. This will allow applicants to receive messages on the channel that suits their preferences most. Senati aims to continue enhancing the enrollment process with relevant, contextual communication channels.

Quantitative Benefit