Salesmsg: Enhancing Business Communication with Twilio-Powered SMS Solution
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Sales & Marketing
Use Cases
- Building Automation & Control
- Speech Recognition
About The Customer
Salesmsg is a company that provides a two-way business texting platform, enabling companies to reach customers via its Twilio-powered SMS solution. The service allows for one-to-one or one-to-many text messages, managed from a desktop dashboard or an individual smartphone. Founded in 2017, Salesmsg has a customer base of 2500 and supports 2 million messages a month, with a total of 46 million lifetime messages sent. The company operates in the technology industry and is based in North America. Despite its relatively modest size, Salesmsg has managed to grow quickly year after year by partnering well with Twilio and other ecosystem partners, as well as intently listening to its customers.
The Challenge
Salesmsg, a company that provides a two-way business texting platform, was faced with the challenge of meeting its ambitious short-term and long-term growth aspirations. The team needed a highly stable and adaptable communications service to support their platform. They required a solution that could not only accommodate changing customer needs but also integrate seamlessly within existing workflows. The company was also looking for a way to provide businesses with the immediacy, flexibility, and personalization of SMS, while integrating with existing customer relationship management (CRM) software. This would allow customer interaction data to be centralized and easily accessed by sales, marketing, and customer support teams.
The Solution
Salesmsg turned to Twilio to build a robust, reliable set of features for their platform. The Twilio-powered SMS solution enabled two-way communication via one-to-one or one-to-many text messages, managed intuitively from a desktop dashboard or an individual smartphone. The Salesmsg platform integrated with businesses’ existing CRM software, centralizing customer interaction data. This allowed Salesmsg users to take advantage of texting features without adding more tools or complexity to their sales infrastructure. The Salesmsg dashboard made it easy to set up and execute bulk texting actions and focus on individual customers. New features allowed sending capability directly from a contact’s profile and automatic updating of appointment reminders in the CRM. Salesmsg also offered local 10-digit long codes to their customers to drive higher engagement. They relied on Twilio’s Trust Hub for regulatory and channel requirements, improving message deliverability and end-user engagement.
Operational Impact
Quantitative Benefit
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