SaaScend Gains Visibility into Buyer Engagement
Company Size
11-200
Region
- America
Country
- United States
Product
- Enable Us content management
- Enable Us Digital Sales Room
- Seller and buyer insights
Tech Stack
- Content Management System
- Sales Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
About The Customer
SaaScend is a revenue operations consultancy based in Concord, California. Founded in 2015, the company has a team size of 11-50 employees. SaaScend is on a mission to guide organizations to push the envelope of revenue success using Rev Ops domain expertise and cutting-edge technologies to optimize an organization’s processes, so they can focus on go-to-market. With over 300 customers, the company is quickly expanding to serve existing and new customers. The ability to succinctly articulate the company’s value proposition and how SaaScend helps an organization’s revenue operations is key to its operations.
The Challenge
SaaScend, a revenue operations consultancy, was facing challenges in managing, sharing, and tracking sales content. The sales and marketing teams were spending 2-5 hours a week managing, distributing, and answering questions about content. The content was saved in multiple locations, making it difficult for sellers to find it quickly. Moreover, the team lacked visibility into prospects’ engagement and interest during the sales process, as well as into content effectiveness, influence on sales deals, and sales team usage.
The Solution
SaaScend partnered with Enable Us to provide the right mix of seller and buyer enablement tools to make the process more efficient, transparent, and personal. The Enable Us platform was implemented, set up, and users were trained in two weeks. The platform included sales content management, digital sales rooms, and seller and buyer insights. All sales content was centralized into a single content library, with content filters created based on persona, industry, company firmographics, and more. Digital room templates mapped to the buying stage or the ability to clone existing rooms standardized the sales process for SaaScend. The sales team promptly receives notifications whenever prospects view, engage with, or share a room, significantly enhancing their insight into a prospect’s engagement and journey.
Operational Impact
Quantitative Benefit
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