S'more's Success in Increasing Onboarding Completion Rate to 85% with MoEngage and Amplitude

S’More is a next-generation dating app that aims to liberate singles from superficial swiping and empower them to create meaningful relationships starting with real connections. The app encourages customers to engage with fun content, discover matches based on the things they like, and then move to 1:1 chat where they can unlock photos and other visual content. With more than 350,000 customers, S’More is the fifth most recommended dating app in the App Store and one of the fastest-growing new dating apps in the country. The brand also produces the #1 celebrity dating show on Instagram with more than 10 million views.

S’More, a next-generation dating app, was facing challenges in creating personalized experiences for its users. The app, which focuses on creating meaningful relationships based on common interests, opinions, and values, was looking for ways to keep its existing customers engaged while also creating a great onboarding experience for newcomers. The challenge was to reach the right customers with the most relevant message at the time and channel that is most convenient for them. The app was also looking to capture the uniqueness of each individual with the right data and insights to connect in a more meaningful way. The goal was to enhance the customer onboarding experience with personalized flows, which would encourage customers to complete their profiles and prevent churn.

S’More partnered with MoEngage and Amplitude to better understand its new vs existing customers based on their profile details and app activities, and then engage them using personalized messaging. The app focused on an individual’s personality initially than on appearances, enabling customers to create profiles showcasing their personalities using three dimensions. This information highlighted individuals’ characteristics on the app, which allowed customers to discover their right match. S’More also celebrated the uniqueness of each customer with voice notes, music tracks, videos, social media, etc. that could be added to their profiles by newcomers and used to improve personalized experiences at the right time and on the best channel. Personalized communications across Push notifications, Emails, and SMS were used to better educate customers about S’more and drive retention. S’More also created exclusive video content on their app and allowed their customers to discover other singles organically based on shared content preferences.

• The partnership with MoEngage and Amplitude allowed S’More to better understand its customers and engage them using personalized messaging. This resulted in a more meaningful connection with the customers, as the app was able to reach the right consumers, with the right message, at the right time. The use of voice notes, music tracks, videos, social media, etc. that could be added to their profiles by newcomers improved personalized experiences at the right time and on the best channel. The creation of exclusive video content on the app also allowed customers to discover other singles organically based on shared content preferences. This resulted in a more engaging and personalized user experience, which in turn led to increased customer retention.

• Enhanced the customer onboarding experience with personalized flows, increasing the completion of onboarding by 15%

• Re-engaged 40% of customer cohorts with Amplitude-MoEngage campaigns

• Achieved a 65% uplift in App Engagement Time