Run Gum's Performance Boost and Time-Saving with Brightpearl
Technology Category
- Functional Applications - Inventory Management Systems
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Track & Trace of Assets
Services
- System Integration
About The Customer
Run Gum is a performance-enhancing chewing gum company founded by 2x Olympic track runner Nick Symmonds in 2014. Tired of using harsh energy drinks and coffee to boost his performance, Nick created a caffeine-infused chewing gum. Over the years, the brand has carved a unique niche within the gum industry, making steady direct-to-consumer sales through their Shopify-powered website and growing 50% year-on-year. The company sells directly to consumers and wholesale to major retailers like Target, Walmart, and Amazon, as well as a few smaller stores. Despite the challenges of managing multiple sales channels, the company has continued to grow and innovate, recently adding anxiety gum and immunity gum to their product range.
The Challenge
Run Gum, a performance-enhancing chewing gum company, was facing significant operational challenges due to its rapid growth. The company was selling directly to consumers and wholesale to major retailers like Target, Walmart, and Amazon, as well as a few smaller stores. As orders increased, managing multiple sales channels became a logistical nightmare. The company was using a basic Order Management Solution (OMS) and numerous spreadsheets to manage operations, along with the inventory software, Stitch Labs. However, Stitch Labs lacked the functionality to handle the complexities of Run Gum's omnichannel growth. The increased channels, sophisticated workflows, and order complexity led to error-prone reporting, gaps in data, and system lag due to the increased volume of orders. The staff was spending hours manually transferring EDI numbers between systems, making the process time-intensive.
The Solution
In 2019, Run Gum decided to switch to Brightpearl, a flexible and purpose-built retail operating system with advanced functionality. Brightpearl's features include a market-disrupting Automation Engine, best-in-class Inventory Planner, inventory management, and advanced reporting. The system was up and running in 120 days, a significantly shorter time compared to traditional ERPs which can take up to 24 months. Brightpearl also integrated seamlessly with Run Gum’s Shopify Plus and Shipstation setup due to its native Plug & Play integrations. The benefits were immediate, with the company's manual order processing resolved by Brightpearl’s Automation Engine. This automation allowed the team to focus on growing the business rather than managing day-to-day operations. Even during the pandemic, Run Gum was able to easily shift focus to their online channels while still managing their Target and Walmart orders.
Operational Impact
Quantitative Benefit
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