Rubicon Project: Building a Data-Driven Culture
Company Size
1,000+
Region
- America
Country
- United States
Product
- Geckoboard
- Greenplum data warehouse
- Microstrategy
Tech Stack
- Graphite
- JSON
- SQL
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
Rubicon Project is a leading technology company automating the buying and selling of advertising globally. Its Advertising Automation Cloud is one of the industry’s largest independent technology platforms used by more than 500 of the world’s premium publishers to transact with more than 100,000 advertising brands across a massive marketplace that powers more than 180 billion ad trades per month. The company is completely metrics driven and spends a lot of time on analytics. They have a Greenplum data warehouse and are heavy users of Graphite, with over 250,000 graphs. They also use Microstrategy for business intelligence and analytics.
The Challenge
Rubicon Project, a leading technology company automating the buying and selling of advertising globally, is a metrics-driven organization with a massive marketplace that powers more than 180 billion ad trades per month. They have a Greenplum data warehouse and use Graphite extensively, with over 250,000 graphs. Despite having sophisticated business intelligence and analytics tools, they needed a way to get a quick, generic overview of what was going on in the company. Traditional methods like Excel sheets were time-consuming and not efficient. They needed a tool that could automate the process of displaying data in a way that could be easily shown to people in staff meetings every week.
The Solution
Rubicon Project found Geckoboard, a tool that could take data and display it in a way that could be easily shown to people in staff meetings every week. Geckoboard is not a deep analytics tool, but it can give a quick overview of how the business is doing and what's going on. It's also a good tool to aggregate different data sources. They have everything from bash scripts running on certain machines, like one bash script is collecting how many cores are in all their data centers. And that just runs as a nightly job that collects like, basically /proc CPU info and creates a JSON and posts the JSON into Geckoboard. And then they have things like graphite that where it's using the graphite API to actually go into pull some of their more generic graphite graphs and post them into Geckoboard.
Operational Impact
Quantitative Benefit
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