RMG Mall Media
Region
- America
Country
- United States
Product
- Trumpia’s software
Tech Stack
- Text-to-Win technology
Impact Metrics
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- Software Design & Engineering Services
About The Customer
RMG Mall Media is a premier mall-based digital network that specializes in engaging affluent audiences in premium shopping mall food courts across the U.S. They run multiple advertising and marketing campaigns through their network. The company wanted to utilize a Text-to-Win campaign to further engage their audience and opted to use Trumpia’s technology for this purpose. They were looking for a solution that would allow them to manage multiple campaigns at the same time.
The Challenge
RMG Mall Media, a premier mall-based digital network in the U.S., was looking to run a Text-to-Win campaign for the first time. They wanted to engage affluent audiences in premium shopping mall food courts across the country. However, they faced a challenge: they needed to run multiple Text-to-Win campaigns simultaneously throughout their mall-based food courts. This was a new venture for them, and they were looking for a cost-effective way to test the waters.
The Solution
RMG Mall Media found a solution with Trumpia, a software that provided them the ability to utilize and manage multiple keywords at the same time. By integrating Trumpia’s software, which they found to be very easy to understand and learn, into their own platform, RMG was able to run multiple Text-to-Win campaigns simultaneously. This allowed them to engage their audience in a new and exciting way, and test the effectiveness of this type of campaign.
Operational Impact
Quantitative Benefit
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