Revolutionizing Tourism Operations: OceanAir's Transition to Bubble's No-Code Platform
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Personnel Tracking & Monitoring
About The Customer
OceanAir is a leading tourist operator based in Dubai. The company is known for its innovative ideas and execution in the exciting tourism industry. OceanAir offers tours, activities, and holiday packages in the Middle East. The company believes in providing a fantastic experience to its customers during their travels. To achieve this, OceanAir focuses on attracting great people to work for them, forming great relationships with their business partners, and leveraging technology to keep all processes streamlined and data-driven. OceanAir's Bubble site went live a few months ago and has since won four global awards in TripAdvisor Best of the Best 2020, beating out old timers like the Colosseum, Louvre, and the Eiffel Tower.
The Challenge
OceanAir, a leading tourist operator in Dubai, was grappling with the challenge of modernizing their PHP-based site into a contemporary booking app for tours, activities, and holiday packages in the Middle East. The existing system was a mix of third-party tools that were not efficient in organizing their daily operations and streamlining their tourism activities. The company was also facing difficulties in maintaining a smooth collaboration with other sales channels like online travel agents and local companies. The tech side of the company was struggling to keep up with the pace of change in the rest of the organization. Design and coding tasks were time-consuming, and many good ideas had to be discarded because their implementation would take too long or wouldn't be worth the investment.
The Solution
OceanAir decided to switch to Bubble's no-code web app platform, despite having invested in existing technology over many years. Bubble's philosophy of allowing quick experimentation and iteration aligned well with OceanAir's values. The new platform enabled OceanAir to automate tasks and communication, understand trends, and ensure that shared processes were efficient and mutually beneficial. The company was able to build a modern booking app that not only represented their brand online but also provided a channel for customers to browse and book tours and holidays. The new tools made the job of their staff more efficient and allowed them to collect feedback from the staff members who use it every day. OceanAir plans to continue improving the customer experience on the front-end, while taking advantage of Bubble's rapid pace development to continue automating manual tasks, learn and take action from data and grow as the 'digital hub' of the organization.
Operational Impact
Quantitative Benefit
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