Revolutionizing Comics and Animation Industry with CorelDRAW Graphics Suite: A Case Study on Mauricio de Sousa Produções
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Time Sensitive Networking
- Visual Quality Detection
Services
- Testing & Certification
About The Customer
Mauricio de Sousa Produções is a veteran comics business based in São Paulo, Brazil. With a history spanning over 50 years, the company employs a diverse team of artists, including designers, inkers, writers, and illustrators. They work collaboratively to create animation for various platforms such as television, toys, and licensing. The company was facing challenges related to tight deadlines, limited production capacity, and the need for physical storage space for the finished artwork. They sought to modernize and streamline their operations, aiming to increase production, reduce costs, and improve the quality of their artwork.
The Challenge
Zazo Aguiar, an experienced designer and animator, was hired by Mauricio de Sousa Produções, a 50-year-old comics business in Brazil, to modernize and streamline the company’s operations. The company, with a workforce of 500, comprised of designers, inkers, writers, and illustrators, who collaborated to create animation for television, toys, and licensing. However, the company was grappling with increasingly tighter deadlines, limited production capacity, and the physical storage space required to store the finished pencil art and artwork. The traditional method of creating characters using pencil and then paying an inker to add the finishing color was proving to be time-consuming and costly. The need for a solution that could automate the design process, increase production, reduce costs, and eliminate the need for physical storage space was evident.
The Solution
The company adopted the CorelDRAW Graphics Suite, a design software that Zazo had first encountered in 1996. The software was capable of scanning artwork and creating a beautiful, finished comic, thus automating the design process. The transition to CorelDRAW was a strategic move that allowed the company to leverage digital technology to increase production and reduce costs, without having to hire more staff or acquire more physical space. Despite the operational cost to train employees in the new design technology, the superior quality of the artwork and the savings on paper costs were significant. In the animation industry, vector software like CorelDRAW is essential for the creation of high-quality, detailed artwork. CorelDRAW’s vectors are easily manipulated, facilitating any fine-tuning or corrections needed. The vector file can also be resized for use on banners and outdoor panels, without any loss in quality.
Operational Impact
Quantitative Benefit
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