Revitalizing A2P Business: Ooredoo Algeria's Success with Infobip's SMS Firewall Solution

Ooredoo Algeria, formerly known as Nedjma, is the Algerian subsidiary of the Ooredoo Group. Launched commercially in August 2004, the company has been in the Algerian market since December 2003, when they obtained their license to provide mobile phone services. As a country leader in 4G data network, Ooredoo Algeria offers mobile connectivity services with a major focus on providing a secure messaging ecosystem for almost 13 million subscribers. They offer individual and corporate customers a range of innovative offers and services in compliance with international standards.

Ooredoo Algeria, a leading 4G data network provider in Algeria, was facing a stagnation in its application-to-person (A2P) messaging business. Despite having recorded exponential growth in A2P revenues for several years, the company was grappling with rising cases of fraud that directly impacted the monitoring and monetization of traffic. The company also faced challenges such as lack of communication infrastructure, loss of messages, and a notorious gap between transmission and reception. The responsibility for A2P operations was shared across different departments, which limited engagement and business growth. Ooredoo Algeria needed a fast, efficient, and responsive communication solution that would benefit their existing and potential customer base. They were in search of an effective solution partner that would help them overcome the decline in A2P traffic, fight against fraud, and provide dedicated service to facilitate their day-to-day operations smoothly and securely.

Ooredoo Algeria partnered with Infobip, a market leader in connectivity and reliable solutions, to implement their Anam Protect SMS Firewall solution. This solution was seamlessly integrated into Ooredoo Algeria’s telecom infrastructure and deployed advanced detection and filtering modules to monitor the traffic. The Anam Protect SMS Firewall helped secure their network and protect their subscribers from fraudsters by eliminating grey routes. It also helped in monetizing the A2P traffic passing through their network, resulting in increased revenues. With this solution, Ooredoo Algeria can now segment SMS traffic in real time, enabling them to apply the correct pricing for each type of traffic. The solution monitors all messaging sources and blocks fraudulent and grey route traffic in real time with the help of Infobip’s in-built machine learning technology. This has positively impacted revenue maximization for their international A2P business. Infobip’s telco experts ensured the firewall solution was quickly implemented on Ooredoo Algeria’s IT infrastructure, providing adequate visibility and insight into all inbound A2P traffic.

• The implementation of Infobip’s Anam Protect SMS Firewall has not only increased Ooredoo Algeria's A2P traffic and revenue but also secured their messaging ecosystem for their subscribers. The solution's advanced detection and filtering modules have helped in monitoring and securing their network, thereby protecting their subscribers from fraudsters. The solution's ability to segment SMS traffic in real time has enabled Ooredoo Algeria to apply the correct pricing for each type of traffic, thereby maximizing revenue. The solution's machine learning capabilities have also improved traffic filtering efficiency and accuracy, reducing the number of false positives. Infobip’s telco experts have been instrumental in ensuring the smooth implementation of the solution and providing real-time troubleshooting support. As a result, Ooredoo Algeria has been able to reverse the stagnation in revenues and protect their subscribers.

• Ooredoo Algeria saw up to a 15% increase in A2P traffic after implementing Infobip’s Anam Protect SMS Firewall.
• The company also saw a significant increase in its market share, with a revenue increase of 35%.
• The integration of machine learning capabilities resulted in efficient and accurate traffic filtering, reducing the number of false positives with each system iteration.