Revamping WGBH's Workflow with Avid and MediaCentral Platform
Technology Category
- Application Infrastructure & Middleware - Database Management & Storage
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Cement
- Equipment & Machinery
Use Cases
- Asset Lifecycle Management
- Time Sensitive Networking
Services
- System Integration
About The Customer
WGBH is a Boston-based public broadcaster and the single largest producer of television, web, and mobile content nationally for PBS. The organization is acclaimed for award-winning series like Frontline, Nova, and American Experience, as well as locally produced content like Basic Black and Greater Boston. Over the past two years, WGBH has been rolling out new workflows powered by the Avid MediaCentral Platform, the industry’s most open, tightly integrated, and efficient platform designed for media. The organization aims to leverage content across its brands and compete successfully in today's challenging media environment.
The Challenge
Boston public broadcaster WGBH, the largest producer of television, web, and mobile content nationally for PBS, faced the challenge of integrating its creative teams and leveraging content across its brands more efficiently. The organization aimed to modernize its news division and deliver fast-turnaround content. To compete in the challenging media environment, WGBH needed a common storage environment and integrated metadata sharing. The news division was using outdated systems and a storage platform that was expensive to maintain. The situation had become critical with the risk of technology failures threatening the broadcast. The newsroom system they were using wasn’t meeting their needs on a number of different levels. It couldn’t do the things that they expected it should be able to do. It was actually a problem for them when recruiting people from other news organizations who had worked with a high-end newsroom system like iNews.
The Solution
WGBH decided to build new, integrated, fast-turnaround workflows based on a common platform to make media assets readily available to everyone. The organization connected all of its edit suites and mixing rooms with Avid shared storage. Every media creator now has access to the same material without having to put anything on a drive or FTP. This new workflow has also become the backbone of a more streamlined process for local news production. WGBH also implemented Interplay | Production for production asset management, enabling creative teams to use metadata to more effectively find and leverage content. The company is now in the third and final phase of the project, rolling out MediaCentral | UX, the cloud-based web front end to MediaCentral. The most ambitious part of the project was upgrading WGBH’s news division. The division needed to be modernized, which required careful planning, collaboration with the right technology partner, and a comprehensive suite of tools and workflow solutions.
Operational Impact
Quantitative Benefit
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