Resco > Case Studies > Revamping customer experience with digitized field sales operations

Revamping customer experience with digitized field sales operations

Company Size

1,000+

Region

Europe

Country

Poland

Product

Resco
Microsoft Dynamics 365

Tech Stack

Mobile Technology
Data Security
Offline Capability

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Productivity Improvements

Technology Category

Application Infrastructure & Middleware - API Integration & Management
Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Automotive
Retail

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Supply Chain Visibility

Services

Software Design & Engineering Services
System Integration

About The Customer

Inter Cars S.A. is the largest importer and distributor of automotive spare parts for passenger cars and commercial vehicles in Central and Eastern Europe. The company also covers garage equipment and motorcycle spare parts. Inter Cars S.A. operates 235 branches in Poland and over 200 branches across Central and Eastern Europe. The company's strategic aim is to maintain its leadership position in Central and Eastern Europe and expand its reach across the entire continent. This mission relies on the strategic sales structure and distribution chain, where Inter Cars S.A. sells goods from around 500 manufacturers, including Ducati and Vespa, to approximately 21 thousand registered customers.

The Challenge

Inter Cars S.A., the biggest importer and distributor of automotive spare parts in Central and Eastern Europe, was facing a challenge due to its expanding customer base and product portfolio. The company's sales representatives spend most of their time outside the office, engaging with potential clients daily. The need to strengthen the sales team and overall sales strategy was a natural outcome of the booming demand for its extensive product portfolio. The company was looking for a solution that could provide actual business value without the problems related to the diversity of mobile devices.

The Solution

Inter Cars S.A. decided to implement Resco's mobile solutions in conjunction with Microsoft Dynamics 365, which the back office was already using. The major requirements for the mobile sales solution were data security, 100% offline capability, and support for any device and operating system. Resco's premier partner, GearCode sp. z o.o., recommended the mobile technology that would blend in with the company's existing projects and solutions. Resco's solution delivers the same performance on every device, regardless of the operating system. This was a major selling point for Inter Cars S.A., as it allowed them to quickly provide actual business value without the problems related to the diversity of mobile devices.

Operational Impact

750 sales reps rely on Resco’s technology in their day-to-day operations, whether it comes to selling to prospects or auditing customers and branches.
Fast implementation process: Thanks to the architecture of the solution, the implementation was focused on solving business problems, not technical issues. Resco provides data security and access to an application on different systems: iOS, Android, Windows, which made the whole process very smooth.
Data quality: The application allows users to determine the structure of the collected data, which improves data quality, and that leads to insightful decision-making processes based on the information gathered directly from the clients.
Mobile device management – 360° overview
Customer care: Continuous development of the Resco platform. With four major releases throughout the year, Resco is in line with Inter Cars S.A. positive attitude towards digital transformation and innovations.

Quantitative Benefit