Regis Corporation Family of Salon Brands Recruits in a High-Volume Structure, Without a Single Recruiter
Company Size
1,000+
Region
- America
Country
- United States
Product
- Olivia
Tech Stack
- AI
- Digital Recruiting Model
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Professional Service
- Retail
Applicable Functions
- Business Operation
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
Regis Corporation is the largest salon business in the United States, with over 8,000 owned or franchised locations worldwide. The company includes nearly 30 brands such as Supercuts, SmartStyle, and Cost Cutters. Last year, Regis Corporation serviced 50 million guest visits across nearly 4,000 corporate-owned stores. As a high-volume service business, staffing is crucial to its success. The company faces challenges in hiring due to the high competition for stylists and the extensive education and licensing requirements for cosmetology professionals.
The Challenge
The Regis Corporation faced a significant challenge in hiring stylists due to the high competition for licensed professionals and a declining number of new cosmetology graduates. The traditional ATS system and recruiter model were underperforming, making it difficult to meet the high demand for stylists. The company needed a new approach to increase hiring success and stay competitive in the market.
The Solution
Regis Corporation implemented a sophisticated digital recruiting model that targets passive, licensed individuals and brings them to job opportunities at a high volume. The model utilizes AI, specifically the AI tool Olivia, to automate the recruitment process and ensure quick response times. Olivia integrates seamlessly with other tools in the system, allowing Regis to transition to a fully automated, recruiter-less, and digital recruiting model. This new approach delivers candidates to a landing page or directly to Olivia, who answers their questions and connects them with the best location and application process. The digital transformation has improved the candidate experience and streamlined the job search and application process.
Operational Impact
Quantitative Benefit
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