Reebonz Success Story
Customer Company Size
Mid-size Company
Region
- Asia
Country
- Singapore
Product
- SmartOS Instances
- Riverbed Stingray load balancers
Tech Stack
- Cloud Computing
- Load Balancing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Retail
- E-Commerce
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Demand Planning & Forecasting
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Reebonz is an exclusive online shopping destination that offers premier brands at deep discounts in private sales. High-end fashion, home furnishings, luxury destinations and premier experiences are all on offer via Reebonz Fashion, Reebonz Home and Reebonz City. Sales events are held for short periods of time and are open to members only. Reebonz is headquartered in Singapore with customers ranging across the Asia-Pacific region. Founded in 2009 by Samuel Lim, Daniel Lim and Benjamin Han, Reebonz is one of the largest private sale events sites in Asia with well over 10 million monthly page views that are mostly generated at noon.
The Challenge
Reebonz, an exclusive online shopping destination, was facing repeated problems when the response to popular sales crashed their Web infrastructure. The company releases deals at noon Singapore time, which resulted in a tidal wave of pageview requests in a very concentrated time. This led to many outages and loss of revenues during the peak hour. The company needed a solution that could respond to demand spikes by scaling quickly and massively. They also wanted a cost-effective cloud computing solution and strong migration support for moving their significant infrastructure.
The Solution
Reebonz was attracted to the Joyent Cloud because of its unique ability to accommodate usage spikes by dynamically scaling CPU capacity through shared resource pools in the data center. The option of a dedicated software-based Zeus Traffic Manager™ cloud load balancer to manage and shape traffic in order to handle large usage spikes was also extremely interesting to Torres. He worked closely with Joyent Cloud’s sales and support team to test Reebonz’ new cloud infrastructure intensively before starting to move applications over to the Joyent Cloud. Reebonz deployed over 50 instances running SmartOS (equivalent to more than 1000 vCPUs) as well as two Zeus Zeus Traffic Manager™ load balancers to support their infrastructure.
Operational Impact
Quantitative Benefit
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