Reebonz Success Story
Company Size
200-1,000
Region
- Asia
Country
- Singapore
Product
- SmartOS Instances
- Riverbed Stingray load balancers
Tech Stack
- Cloud Computing
- Load Balancing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Reebonz is an exclusive online shopping destination that offers premier brands at deep discounts in private sales. High-end fashion, home furnishings, luxury destinations and premier experiences are all on offer via Reebonz Fashion, Reebonz Home and Reebonz City. Sales events are held for short periods of time and are open to members only. Reebonz is headquartered in Singapore with customers ranging across the Asia-Pacific region. Founded in 2009 by Samuel Lim, Daniel Lim and Benjamin Han, Reebonz is one of the largest private sale events sites in Asia with well over 10 million monthly page views that are mostly generated at noon.
The Challenge
Reebonz, an exclusive online shopping destination, was facing repeated problems when the response to popular sales crashed their Web infrastructure. The company releases deals at noon Singapore time, which resulted in a tidal wave of pageview requests in a very concentrated time. This led to many outages and loss of revenues during the peak hour. The company needed a solution that could respond to demand spikes by scaling quickly and massively. They also wanted a cost-effective cloud computing solution and strong migration support for moving their significant infrastructure.
The Solution
Reebonz was attracted to the Joyent Cloud because of its unique ability to accommodate usage spikes by dynamically scaling CPU capacity through shared resource pools in the data center. The option of a dedicated software-based Zeus Traffic Manager™ cloud load balancer to manage and shape traffic in order to handle large usage spikes was also extremely interesting to Torres. He worked closely with Joyent Cloud’s sales and support team to test Reebonz’ new cloud infrastructure intensively before starting to move applications over to the Joyent Cloud. Reebonz deployed over 50 instances running SmartOS (equivalent to more than 1000 vCPUs) as well as two Zeus Zeus Traffic Manager™ load balancers to support their infrastructure.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.
