Redis Labs Helps Stance Define the Modern Retail Experience
Customer Company Size
Mid-size Company
Country
- United States
Product
- Redis Enterprise Cloud
- Magento
Tech Stack
- MEAN (MongoDB, ExpressJS, AngularJS, NodeJS)
- Redis
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Predictive Maintenance
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Stance is a pioneer in the modern retail shopping experience, known for its originality and creativity in sock designs. The company has animated a previously overlooked apparel category, igniting a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers to the brand. Stance is now found in over 40 countries and has a group of celebrity endorsers called the Punks & Poets. The brand's ardent fans require fast and automatic scaling of the underlying infrastructure to meet surging demand.
The Challenge
Andrew Spencer, Stance’s Director of Technology, was tasked with delivering a retail website that was engaging, refreshing, and massively responsive. The site had to handle huge bursts of traffic during celebrity events and endorsements while maintaining its responsiveness. These performance directives needed to be achieved with a very small team and limited resources. For instance, when Rihanna, one of Stance’s creative directors, tweeted about her limited edition product to her 60+ million followers, the site had to withstand huge bursts of traffic and maintain an extremely fast checkout process for the limited edition products.
The Solution
The Stance.com team wanted a forward-looking architecture that could deliver the most innovative shopping experience. Andrew Spencer knew Redis would have to be part of the solution due to its ability to handle thousands of simultaneous connections with sub-millisecond latencies. Redis was used to fetch inventory information and transmit it to requesting clients, maintaining latencies below 0.07 ms even while handling over 1000 requests per second. Stance also used Redis to store snapshots of their 3000 SKUs in memory, making the shopping experience zero-friction for users. The team previously managed its own Redis deployment but chose Redis Enterprise Cloud for its auto-scaling capabilities and zero downtime. Redis Enterprise Cloud also supported Stance's move from AWS to Google Cloud, providing a seamless transition.
Operational Impact
Quantitative Benefit
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