Redcat Racing Case Study
Company Size
11-200
Region
- America
Country
- United States
Product
- Redcat Racing RC cars
Tech Stack
- NetSuite
- ShipHawk
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Consumer Goods
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Warehouse Automation
Services
- System Integration
About The Customer
Redcat Racing is a leading provider of gas, nitro, and electric-powered remote-controlled (RC) cars. The company was established in 2005 as a two-person shop and has since grown into a direct-to-consumer eCommerce company. Redcat Racing's products come fully assembled and ready to run right out of the box, offering customers a convenient and hassle-free experience. The company's transition from a business-to-business operation to a direct-to-consumer model has necessitated changes in its operational strategies, particularly in its pick, pack, and ship processes.
The Challenge
Redcat Racing, a premier name for gas, nitro, and electric-powered remote-controlled (RC) cars, faced a significant challenge as it transitioned from a business-to-business operation to a direct-to-consumer eCommerce company. The company's pick, pack, and ship strategy was not equipped to handle a large number of small orders, leading to frequent shipping errors. The manual process of checking and packing orders often resulted in customers receiving incorrect or incomplete orders, damaging the company's reputation and causing financial losses. Additionally, the company's order processing times were negatively impacted by a lack of integration between their shipping software and NetSuite, leading to delays in loading shipping labels.
The Solution
Redcat Racing implemented ShipHawk, an advanced fulfillment solution, to improve its pick, pack, and ship strategy. With ShipHawk, Redcat Racing can now easily verify the contents of each package before orders go out the door, increasing their fulfillment accuracy to nearly 100%. The solution also improved order processing speed. Unlike their previous shipping software, ShipHawk automatically sends tracking details back to NetSuite, allowing the team to move to the next shipment without delay. Additionally, ShipHawk does not require numerous individual NetSuite licenses, allowing Redcat Racing to increase the number of pack stations without incurring additional costs.
Operational Impact
Quantitative Benefit
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