Information Builders > Case Studies > RDC inMotiv: Big Data Analytics, Business Intelligence, and Integration Move RDC into the Fast Lane

RDC inMotiv: Big Data Analytics, Business Intelligence, and Integration Move RDC into the Fast Lane

Company Size

200-1,000

Region

Europe

Country

Netherlands

Product

AutoConnect
WebFOCUS
Hyperstage
iWay DataMigrator
Active Technologies

Tech Stack

Business Intelligence
Data Integration
Data Analytics
Data Visualization
Data Compression

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Big Data Analytics
Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Exchange & Integration
Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Automotive

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Predictive Maintenance
Predictive Quality Analytics
Supply Chain Visibility

Services

Data Science Services
System Integration

About The Customer

RDC inMotiv is a leading IT and business services provider for the mobility service industry in the Benelux region of northern Europe. The company enables car dealerships, garages, importers, lease companies, manufacturers, insurers, and repair and rental organizations to work smarter and faster through web-based services that support intra-company cooperation. Its industry-wide studies and initiatives about regional transportation trends are among the many types of reliable, timely information and services automotive companies have relied on for more than 45 years. RDC is jointly owned by Vereniging BOVAG, the mobility retail association, and RAI Vereniging, which represents national vehicle and vehicle part importers and wholesalers.

The Challenge

RDC inMotiv, a leading IT and business services provider for the mobility service industry in the Benelux region of northern Europe, needed to streamline the exchange of information among all the relevant players in the automotive supply chain. This entailed managing massive amounts of data from 25,000 Dutch automotive companies with 100,000 employees and more than 12 million vehicles. The organization needed to find a better way to access data from a wide variety of sources, analyze it, and mine specific information about vehicle owners and potential customers. The recent changes in the automotive market, such as the increase in internet car sales and shrinking profit margins, drove a critical need for real-time customer intelligence. Market leaders succeed by gathering as much insight as they can about their existing and potential clients, establishing long-term relationships, and carefully tracking every transaction.

The Solution

RDC developed AutoConnect, a flexible, scalable, and easy-to-use business intelligence and analytics platform that helps dealers and automotive companies expedite decision-making. The platform integrates, enriches, and transforms data into relevant, timely, and usable information. AutoConnect enables RDC inMotiv to help dealers be proactive by collecting and analyzing clear, up-to-date information on each customer’s vehicle history, pulling data from many different places into one consolidated view. Auto dealers also use the dashboard to obtain detailed information about the sale of new and used cars. They can view summary reports or drill down to the level of very specific types of individual vehicles and customers. This data is sourced directly from automotive companies and is supplemented by additional information from third parties, such as the National Office of Road Transport in the Netherlands. RDC relies heavily on iWay DataMigrator to integrate data from many automotive companies and combine it with market information and third-party data, deriving insights from several sources and formats to create a cohesive analytic database.

Operational Impact

RDC customers can embed the data they collect from AutoConnect into their business so they can realize more opportunities and react in a timelier manner.
The AutoConnect dashboard presents data in a clear, easy-to-understand format and provides up-to-date reports about how each automotive company performs in relation to its competitors.
RDC and other organizations can draw from the data, study the trends, and anticipate new developments to offer informed advice to customers.
Dealers can keep track of an automotive company’s vehicle inventory and take control of the relationship with the customer, not only to develop sales but also to take advantage of ongoing maintenance and other services.