Rags: Revolutionizing Fashion Discovery with IoT
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Wearables - Smart Clothing
Applicable Industries
- Apparel
- Cement
Use Cases
- Building Automation & Control
- Movement Prediction
About The Customer
Rags is designed for fashion enthusiasts who are interested in discovering unique clothing brands and interacting with others. The platform is also beneficial for clothing brands looking for exposure and a way to connect with potential customers. Users can explore various brands, comment on their pages, and follow other users. They can also create a profile to keep track of the brands they've liked and hunted. The platform is user-friendly and does not require any coding skills to navigate. It is a community-driven platform, with users contributing to the discovery and promotion of new brands.
The Challenge
Rags, a fashion discovery platform, was founded by Josh Cornelius and Stephanie Savoie with the aim of enabling users to discover unique clothing brands and interact with others. The challenge was to create a fully functional digital product without having to code. The founders wanted to build an app that would allow users to explore various clothing brands, interact with other users, and stay updated on the latest trends. They also wanted to provide a platform for brands to gain exposure and connect with potential customers. However, the founders lacked the coding skills required to build such a complex platform.
The Solution
The founders chose Bubble, a no-code platform, to build their app. Bubble's powerful point-and-click web editor and cloud hosting platform allowed them to build a fully customizable web application without any coding. The app features collections of clothing brands, a list of 'Top Brand Hunters', and an explore page where users can search by style, location, sustainable/ethical practices, manufacturing location, and other properties. Users can click on a brand to see more information, links to their site and Instagram, where they rank in the categories they're in, and comment with questions or thoughts about the brand. Users can also create a profile to see all the brands they've hearted, hunted, and comments they've added. They can follow other users to stay up to date on their activity.
Operational Impact
Quantitative Benefit
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