QlikView makes do-it-yourself analysis easy for Optimera
Company Size
200-1,000
Region
- Europe
Country
- Sweden
Product
- QlikView
Tech Stack
- IBM DB2
- IBM System i (AS/400)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Optimera Svenska AB is a market leader for the distribution of building materials to professional and private consumers in the south of Sweden. The company employs 420 people across its 14 stores and plans to double the number of stores and employees within the next three years. These aggressive plans fit the strategy of multinational owner Saint Gobains very well. The keywords for Optimera are quality of goods and quality of service. Optimera offers complete solutions regardless of whether the customer is a tradesman or a DIY man.
The Challenge
Optimera, a leading distributor of building materials in Sweden, was facing challenges in generating rich insights into various factors that impact sales performance and profitability. The company needed to share up-to-date data reports with management to improve decision-making performance. They also aimed to increase their market share and competitiveness by gaining increased control over sales. The company was looking for better ways to follow up sales figures. In order to understand the market, they needed a flexible tool that easily showed trends and margins for product types, periods, and customer categories.
The Solution
Optimera deployed QlikView to 100 employees across 4 functional areas. The system now analyzes customer satisfaction, sales trends, inventory levels, and account receivables – all focused on driving corporate profitability. With QlikView Server (64-bit) and Publisher, Optimera easily supports the broad number of users while unlocking important data too difficult for most employees to access via legacy applications on IBM DB2 and System i (AS/400) systems. The company has already experienced a €1.3 million reduction in inventory levels and a 33% reduction in customer call center queues.
Operational Impact
Quantitative Benefit
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