Pyramid Analytics Empowers William Reed with Advanced Data Visualization and Modelling
Customer Company Size
Large Corporate
Region
- Europe
Country
- United Kingdom
Product
- Pyramid Analytics
- Pyramid Discover
- Pyramid Present
Tech Stack
- Self-service dashboards
- Cloud platform
- Data modelling
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Innovation Output
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Analytics & Modeling - Predictive Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Business Operation
- Product Research & Development
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
William Reed is a leading provider of market-leading business information to businesses in the food, drink, hospitality, and retail sectors. Its insights division, Lumina Intelligence, inspires the food and drink industry with deep, actionable insights. These insights are used by brands and organizations in fast-moving and growing markets to support business planning, strategic marketing, and new product development. Lumina Intelligence's products and services are crucial for businesses looking to stay competitive and innovative in their respective industries.
The Challenge
William Reed, through its insights division Lumina Intelligence, faced the challenge of meeting growing demand for advanced dashboards and reporting from different types of data users within client organizations. Previously, data was assembled in Excel spreadsheets and shared via PowerPoint presentations, which was not efficient or scalable. The objective was to ensure that insight products were used effectively by providing a flexible solution with various formats to cater to diverse user needs.
The Solution
Lumina Intelligence conducted an exhaustive evaluation of BI products and chose Pyramid Analytics as the best-fit solution due to its user-friendliness and rich modelling functionality. The self-service dashboards provided by Pyramid were easy to use, which was crucial for making insights directly available to hundreds of clients via Lumina’s cloud platform. The interface's similarity to Microsoft Office modules like PowerPoint and Excel facilitated user adoption. Within weeks of implementation, team members with no engineering background were able to quickly turn models into dashboards, accelerating the journey from data to insights. The infrastructure supports a 'fail fast' approach, allowing Lumina to trial processes quickly in Pyramid’s modelling function before full production. Pyramid licenses are distributed across power users in Lumina and William Reed’s commercial team, with usage constantly evaluated to ensure maximum value.
Operational Impact
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