Iris > Case Studies > Promoting Sustainable Living Through IoT: The Good Life 2030 Project

Promoting Sustainable Living Through IoT: The Good Life 2030 Project

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Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
Applicable Functions
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
About The Customer
The customer in this case study is Purpose Disruptors, an organization that aims to utilize the power of the advertising industry to promote new ways of living in a sustainable future. They initiated the Good Life 2030 project with the goal of changing the public's perception of the year 2030 and promoting a sustainable, connected future. They believe that climate actions can lead to a better quality of life and that the year 2030 should be a time to enjoy more of what people love and less of what they don't. To achieve this, they collaborated with three agencies, including Iris, to create content that would resonate with the public and inspire them to embrace a sustainable future.
The Challenge
The Good Life 2030 project, initiated by Purpose Disruptors, was faced with the challenge of changing the public's perception of the year 2030. The project aimed to leverage the power of the advertising industry to promote sustainable ways of living in the future. However, the year 2030 was perceived negatively, with many people fearing the changes that a sustainable future might bring. The challenge was to create content that would not only change this perception but also highlight the benefits of a sustainable future. The content needed to be based on real citizen visions and had to portray a positive, connected 2030 that people didn't realize they were dreaming of, but had a taste of during the lockdown.
The Solution
To address this challenge, Iris, one of the three agencies chosen for the project, created a short film titled 'The Good Stuff'. The film questioned the public's addiction to 'stuff' and highlighted how advertising has programmed people to consume more. It showed that experiences during the lockdown made people realize that less can actually mean more. The film emphasized the importance of reconnecting with the 'good stuff' such as spending more time with family and friends, connecting with oneself, and nature. The film was launched at the IMAX Cinema in the COP26 Green Zone and was also live-streamed and promoted on social media. This innovative approach used the power of storytelling and visual media to promote a sustainable future and change perceptions about the year 2030.
Operational Impact
  • The Good Life 2030 project successfully utilized the power of the advertising industry to promote a sustainable future. The short film 'The Good Stuff' effectively changed the public's perception of the year 2030, showing that a sustainable future is not something to fear, but something to look forward to. The film highlighted the benefits of a sustainable lifestyle, such as more time with family and friends, more self-connection, and more connection with nature. The project demonstrated the potential of advertising to not only promote products and services but also to inspire change and promote a better, more sustainable future.
Quantitative Benefit
  • The film received coverage in 8 trade press pieces across all major titles.
  • The film garnered a total of 12,000 estimated views.
  • The live-streamed event of the film launch received over 2,000 views.

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