Proceso's Mobile Web Transformation with Marfeel
Company Size
1,000+
Region
- America
Country
- Mexico
Product
- Marfeel's mobile website technology
Tech Stack
- Mobile web development
- Data analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Services
- Software Design & Engineering Services
About The Customer
Proceso is one of the main providers of news, information, and analysis in Mexico. For over 40 years, the newspaper has covered topics of national and international interest such as sports, culture, religion, politics, and more. The publication's audience is primarily composed of Mexican entrepreneurs aged between 35 and 54 years with interests in finance, politics, legal matters, and automobiles.
The Challenge
Proceso, a leading news provider in Mexico, was facing a challenge with its mobile website. Despite being the primary source of traffic for Proceso, the mobile website was not attracting readers due to its unsatisfactory user experience. This poor mobile experience was causing Proceso to lose potential ad revenues. The company's objectives included creating a mobile website with minimal use of internal resources, increasing engagement through a new reading experience, and boosting ad revenues by at least 30% within 60 days.
The Solution
Marfeel developed a new, adaptable mobile website specifically for Proceso, highlighting its written and graphic content while considering user experience. The dynamic architecture of the mobile website evolves over time based on the client's needs and requirements, driving greater engagement and optimizing ad revenues. By using Marfeel's technology, data is continuously analyzed and optimized, ensuring a better presentation of content that significantly increases revenues.
Operational Impact
Quantitative Benefit
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