Powering Success
Company Size
1,000+
Region
- Asia
Country
- Korea
Product
- JDA® Sales & Operation Planning
- JDA® Supply Chain Planner
Tech Stack
- Supply Chain Management Software
- Demand Management Software
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Electronics
Applicable Functions
- Logistics & Transportation
- Procurement
Use Cases
- Demand Planning & Forecasting
- Supply Chain Visibility
Services
- System Integration
About The Customer
Doosan Electro-Materials is a Korea-based company that focuses on the production of high-quality copper clad laminate (CCL) and flexible copper clad laminate (FCCL), which are used in the production of printed circuit boards for mobile phones, televisions, and refrigerators. It is one of only a few manufacturers in the world that can provide a full range of CCLs, from simple single-sided CCL to high-performance CCL for packaging substrate. Because of this diversity, Doosan has a complex supply chain. In 2007, the company realized that it had too much inventory, which was adversely affecting its cash flow and the availability of working capital.
The Challenge
Doosan Electro-Materials, a Korea-based company specializing in the production of high-quality copper clad laminate (CCL) and flexible copper clad laminate (FCCL), faced significant challenges with its inventory management. The company's large stocks of inventory were inhibiting cash flow, hurting profitability, and creating complex supply chain issues. The fast pace of innovation in the electronics industry, where Doosan operates, leads to rapid component obsolescence, making high inventory levels particularly risky. In 2007, Doosan's management team decided to initiate significant changes to optimize its supply chain processes and implement new demand management and product planning strategies. The company's inventory problems were exacerbated by difficulties with its demand forecasting systems, which could only make a demand plan for the next four weeks.
The Solution
Doosan carried out a full evaluation of a number of different supply chain management solutions. The manufacturer evaluated technology providers that had strong experience in solving complex supply chain challenges and employed industry best practices that would help Doosan to completely transform its processes and systems. Doosan selected JDA Supply Chain Planner to model its entire supply chain and optimize inventories, production, distribution, and transportation. Doosan also implemented JDA Sales & Operations Planning (S&OP), an advanced demand management solution that enables tight integration between plan and execution and extends traditional demand-supply matching to include reconciliation with financials. The implementation of capabilities from JDA’s Manufacturing Planning solution prompted Doosan to carry out an internal reorganization and introduce new processes for demand management and production planning.
Operational Impact
Quantitative Benefit
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