3GTMS > Case Studies > Powerful Transportation Management Software for Green Circle Growers

Powerful Transportation Management Software for Green Circle Growers

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Company Size
1,000+
Region
  • America
Country
  • United States
Product
  • 3Gtms Transportation Management System
Tech Stack
  • Data Analysis
  • Optimization Algorithms
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Environmental Impact Reduction
  • Productivity Improvements
Technology Category
  • Functional Applications - Transportation Management Systems (TMS)
Applicable Industries
  • Agriculture
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Supply Chain Visibility
Services
  • System Integration
About The Customer
Green Circle Growers is one of the largest greenhouses in North America with more than 100 acres of indoor growing space. A family-owned business for more than 50 years, it provides retailers across the U.S. with a continuously expanding portfolio of indoor plants such as seasonal crops, tropicals, foliage, and succulents. The company was trying to meet its growing customer needs while manually managing the data for product transportation, as well as for its dedicated fleet and sister company, Fresh2U Transportation.
The Challenge
Green Circle Growers, one of the largest greenhouses in North America, was facing challenges in managing its growing customer needs. The company was manually managing the data for product transportation, as well as for its dedicated fleet and sister company, Fresh2U Transportation. The company was trying to meet its growing customer needs while manually managing the data for product transportation. The company was in need of a more robust transportation management system (TMS) to support its growth and to manage the complex constraints and data changes such as appointments or carrier availability.
The Solution
Green Circle Growers implemented the 3Gtms transportation management system. The system uses sophisticated optimization algorithms and dynamically factors in constraints to determine and deliver the best plan that can be realistically executed. The system manages the full order-to-cash process in real time and within a single system. The 3Gtms optimization engine builds loads that can actually run while handling complex constraints and data changes such as appointments or carrier availability. The system shows users the effects of those changes on the routes and whether there are new routing options to consider. The system is also capable of evolving and enhancing its offerings, which was a crucial factor for Green Circle Growers.
Operational Impact
  • Green Circle saw a dramatic increase in trailer utilization after implementing 3Gtms.
  • The system takes into account all of the real-world constraints and limitations that have been loaded into the system, reducing the amount of rework needed after a load is built.
  • 3Gtms has enabled faster and clearer communications with customers.
  • The system allows for faster data analysis and new insights, leading to better decision making.
Quantitative Benefit
  • $600,000 in freight cost savings with improved trailer utilization
  • Shipping 288 fewer loads with a cost savings of about $520,000
  • Approx. $815,000 in cost savings from clearer freight data and smarter carrier selections

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