Pixability Enhances Ad Performance with Snorkel Flow's NLP Capabilities
Company Size
200-1,000
Region
- America
Country
- United States
Product
- Snorkel Flow
Tech Stack
- NLP
- Foundation Models
- Classification Models
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Innovation Output
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Natural Language Processing (NLP)
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Pixability is a leading YouTube & Connected TV Ad Platform that focuses on helping customers maximize their reach and optimize their video ad spend. The company is known for its advanced advertising solutions that leverage data and technology to deliver targeted and effective ad campaigns. With a strong presence in the digital advertising industry, Pixability serves a diverse range of clients, including major brands and agencies, by providing tools and insights to enhance their advertising strategies. The company's commitment to innovation and customer satisfaction has positioned it as a key player in the ad tech space.
The Challenge
The time-consuming process of manually labeling high-cardinality training data blocked Pixability from expanding their NLP capabilities.
The Solution
With Snorkel Flow, Pixability distilled knowledge from foundation models to build smaller, deployable classification models with more than 90% accuracy in just days. This approach significantly improved ad performance and brand-suitable targeting. By leveraging Snorkel Flow, Pixability was able to automate the labeling process, which previously required manual effort and was a major bottleneck. The solution involved creating a 600+ class multi-label NLP model that provided greater granularity and support for custom content categories. This allowed Pixability to offer more precise targeting options to their clients, enhancing the overall effectiveness of their ad campaigns.
Operational Impact
Quantitative Benefit
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