Avid Technology > Case Studies > Pie Town Productions Enhances Reality TV Production with Avid's MediaCentral Platform

Pie Town Productions Enhances Reality TV Production with Avid's MediaCentral Platform

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Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
  • Buildings
  • Cities & Municipalities
Applicable Functions
  • Facility Management
Use Cases
  • Smart City Operations
  • Time Sensitive Networking
Services
  • System Integration
About The Customer
Pie Town Productions is a reality television production company based in North Hollywood, CA. Known for its reality shows including House Hunters, House Hunters Renovation, Tiny House Hunters, Joan & Melissa: Joan Knows Best, Flip or Flop, and Say It To My Face, the company has been in continuous production since 1996. Pie Town is recognized for its ability to consistently produce high-quality, high-quantity productions. In 2014, the company delivered over 400 episodes and was on track to do the same, if not more, in 2015. With a growing portfolio of projects, Pie Town is committed to meeting the demanding production deadlines and handling high-volume workflows in any content format.
The Challenge
Pie Town Productions, a reality television production company based in North Hollywood, CA, was facing a number of unique challenges. The company was concurrently producing 10 series and delivering more than 400 episodes a year. The production of reality shows brought about several difficulties such as managing multiple cameras, handling high volumes of footage, meeting fast turnaround times, and working within tight budgets. Additionally, with a growing portfolio of projects and highly technical network deliverables along with video-on-demand (VOD) and iTunes requirements, Pie Town needed a non-linear editing solution that could meet all of their production deadlines and handle their high-volume workflows in any content format.
The Solution
To overcome these challenges, Pie Town decided to embrace Avid Everywhere. By investing in trusted Avid Artist Suite and Storage Suite solutions, powered by the Avid MediaCentral platform, Pie Town was able to handle high volumes of footage and deliverables, while meeting the tight deadlines and budgets of reality-TV production. The company deployed the Storage Suite’s Avid ISIS shared-storage system, which facilitated project and media sharing between editors, allowing them to collaborate on content during the production process, and making editorial on larger productions more integrated. With its new workflow in place, Pie Town switched to the industry’s preeminent editing solution, Avid Media Composer. The entire post process now happens internally, without going to outside facilities, saving time and money.
Operational Impact
  • The implementation of Avid's MediaCentral platform has significantly improved Pie Town's operational efficiency. The Avid ISIS shared-storage system has facilitated project and media sharing between editors, making editorial on larger productions more integrated. The switch to Avid Media Composer has streamlined the company's video editing process. The new workflow has also expanded Pie Town’s pool of potential hires, as the industry-standard Avid system allows them to find a wide array of candidates for any open position. Furthermore, the Avid solutions integrate easily with third-party systems, making it easy for them to design workflows. Overall, the new workflow at Pie Town has helped them keep their clients happy and meet the high expectations of networks.
Quantitative Benefit
  • Delivered over 400 episodes in 2014 and on track to do the same, if not more, in 2015
  • Able to handle high volumes of footage and deliverables
  • Met the tight deadlines and budgets of reality-TV production

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