Datadog > Case Studies > Partners Find a New Revenue Stream in the Datadog Marketplace

Partners Find a New Revenue Stream in the Datadog Marketplace

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Company Size
11-200
Region
  • America
Country
  • United States
Product
  • Datadog Marketplace
  • RapDev's Solaris Agent
  • RapDev's Microsoft 365 integration
Tech Stack
  • Datadog
  • ServiceNow
  • Solaris
  • Microsoft 365
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Brand Awareness
  • Customer Satisfaction
  • Revenue Growth
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Professional Service
  • Software
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Predictive Maintenance
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Software Design & Engineering Services
About The Customer
RapDev is a technical consulting company based in Boston. They specialize in DevOps, Cloud Platforms, and modern ServiceNow deployments. As a Gold-tier member of the Datadog Partner Network, RapDev has a history of helping customers implement projects and transformations at scale through the Datadog platform. They have been instrumental in helping organizations undergo digital transformations and streamline their DevOps practices, primarily through integrations and services that are used alongside ServiceNow. RapDev's goal is to help customers achieve maximum return on their investment.
The Challenge
RapDev, a Boston-based technical consulting company, wanted to expand its integration and implementation service offerings to unlock more revenue growth potential. They saw an opportunity in the Datadog Marketplace to augment Datadog's existing monitoring capabilities by providing support for legacy OSs and internal IT. The challenge was to leverage the Datadog platform to implement projects and transformations at scale, diversify their customer base, and create a new revenue stream.
The Solution
RapDev joined the Datadog Partner Network and started contributing to Datadog's monitoring ecosystem. They developed integrations and services that could help customers achieve maximum return on their investment. For instance, RapDev's Solaris Agent collects and reports on Solaris system infrastructure metrics like CPU and memory, while their Microsoft 365 integration enables users to monitor product activity, usage, and licensing across the entire Microsoft 365 suite. These offerings, which are now available on the Marketplace, were developed through close collaboration with Datadog's Product and Engineering teams. RapDev's membership in the Datadog Partner Network includes access to dedicated sales and marketing resources to help promote their Marketplace-hosted services.
Operational Impact
  • RapDev was able to diversify their customer base and create a new revenue stream.
  • RapDev's offerings have led to a significant increase in exposure and revenue for the company.
  • RapDev received an average of 30 to 40 leads per month through trial signups in their first twelve months on the Datadog Marketplace.
  • RapDev earned an average of $30K-$50K through monthly deals with customers across different industries and locations.
Quantitative Benefit
  • 35+ new integration trial leads per month in the first 12 months on the Datadog Marketplace.
  • 1–2 days typical approval time for app publication on the Datadog Marketplace.
  • $30K–$50K average monthly revenue from deals that come through the Datadog Marketplace.

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