Pantheon's 5X ROI Boost with Drift in Less Than a Year

Pantheon is a leading website operations (WebOps) platform that empowers businesses to build and maintain high-performing websites that deliver value. Their cloud-native software simplifies website management, enabling teams to securely manage their sites across multiple teams — all within one unified platform. As they set out to evolve their marketing strategy, they were looking for a tool that could handle advanced marketing functions and create more engaging automated experiences on their website.

Pantheon, a leading WebOps platform, was facing challenges in evolving its marketing strategy to keep up with its rapid growth and changing needs. The team was in search of a tool that could handle advanced marketing functions such as seamless handoffs between long-term conversations, precise audience targeting, and data integration. They were using Intercom, but it was not fulfilling all their needs. Additionally, Pantheon wanted to create more engaging automated experiences on their website to offload person-to-person interactions. They saw a great deal of potential in this approach, but they needed a solution that could help them create the self-service experiences they were aiming for.

Pantheon found their solution in Drift, a chat solution that could deliver personalized, automated experiences, integrate seamlessly with their data, and provide valuable insights. Drift's brand recognition was also a significant factor in their decision, as it was important for them to have a tool that people were excited and familiar with. Since implementing Drift, Pantheon has seen a surge in enthusiasm and productivity that has propelled their chat experience to new heights. The implementation of Drift was made smoother by the platform's intuitiveness and the support, education, and resources provided by the Drift team and their mutual partners, Molly Duggan Associates and Signals.

• Pantheon's implementation of Drift has led to a remarkable increase in engagement levels, particularly with the use of Drift's Fastlane feature, which allows qualified customers to skip the form and quickly connect with sales. They also introduced the Pricing Quiz, a bot designed to automate responses to frequently asked pricing questions, freeing up time for their sales development representatives (SDRs) to have more strategic conversations. This has allowed Pantheon to satisfy customer needs while also saving valuable time and effort for their SDR team. As they move into their second year with Drift, they plan to harness Drift's advanced functionalities and integrations to refine audience targeting, deliver personalized experiences, fine-tune lead scoring, and unveil new and engaging experiences.

• 5X Return on Investment (ROI) in less than a year

• 2X opportunity creation rate each quarter

• 95% engagement rate with Drift's Fastlane feature compared to a 5% engagement rate with their old 'Contact Us' bot