Tableau > Case Studies > Pandora Opens the Box on Data for Improved Revenue and Relationships

Pandora Opens the Box on Data for Improved Revenue and Relationships

Company Size

1,000+

Region

America

Country

United States

Product

Tableau Software
Tableau Desktop
Tableau Server
Salesforce Direct Connector

Tech Stack

Data Visualization
Data Analysis
Salesforce Integration

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Productivity Improvements
Revenue Growth

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Demand Planning & Forecasting
Predictive Quality Analytics
Process Control & Optimization

Services

Data Science Services

About The Customer

Pandora is the leading internet radio service in the world. Every month, millions of listeners access Pandora through various connected devices and enjoy personalized stations playing the music that they love. The company has more than 200 million listeners tuning in to stations tailored to their musical tastes through a combination of user feedback and song attributes. Pandora delivers data-driven personalization every day. The company has doubled from 100 million to 200 million registered listeners in only two years.

The Challenge

Pandora, the leading internet radio service, wanted to increase its use of data to drive business decisions. However, the company’s many silos of data storage created barriers. Only a few people knew how to write scripts to query the data, which meant most people couldn’t get the information they needed to make better decisions. Pandora had dozens of data analysts on staff, but their time was being used running reports instead of providing higher-value analysis. Pandora’s dramatic growth made enabling data-driven decision making a high-priority project.

The Solution

Pandora turned to Tableau Software to visualize their data. The company now has 50 Tableau Desktop users and 220 Tableau Server users. Users quickly adopted Tableau, building data visualizations to answer questions and drive meaningful insight throughout Pandora. The Salesforce Direct Connector allows users to quickly access Salesforce data directly through Tableau. Management and the finance department at Pandora use Tableau to better analyze its revenue. Advertising sales teams use Tableau to provide additional value to their customers.

Operational Impact

Pandora is now able to better analyze its revenue, seeing what they book versus how much they expect.
Advertising sales teams are able to provide additional value to their customers by figuring out by zip code who listens to what music and how often.
Pandora is using Tableau data visualizations to enhance artist relationships. Teams create heat maps to help musicians and comedians quickly identify where their listeners are located.
The self-service nature of Tableau has allowed Pandora's employees to ask questions and get their own data, providing huge value.

Quantitative Benefit

Pandora has doubled from 100 million to 200 million registered listeners in only two years.
The company now has 50 Tableau Desktop users and 220 Tableau Server users.