Pacific BMW Enhances Communication Efficiency with RingCentral
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Automotive
- Telecommunications
Applicable Functions
- Maintenance
Services
- System Integration
About The Customer
Pacific BMW is a premier automobile dealership based in Glendale, California. Founded in 1982, it has grown exponentially and is now one of the largest BMW dealerships on the West Coast. The dealership offers a wide range of new and pre-owned vehicles, and has a highly trained staff of auto repair technicians. It also maintains a large inventory of BMW parts. Pacific BMW has 150 employees and prides itself on leveraging the latest technology, including several cloud services for its business operations.
The Challenge
Pacific BMW, one of the largest BMW dealerships on the West Coast, was facing challenges with its on-premises PBX system. The system, while providing basic communication needs, lacked practical features that could improve efficiency. The dealership, which prides itself on leveraging the latest technology, was in need of a more advanced and reliable communication system. The existing system was unable to respond quickly to issues, causing an average of three outages per year, each taking at least an entire business day to resolve. This was detrimental to Pacific BMW's ability to maintain excellent customer relations.
The Solution
Pacific BMW turned to RingCentral, a cloud-based phone system, to address its communication challenges. RingCentral Office® offered several capabilities that improved both internal and external communications. The softphone and easy-to-use fax features were heavily used by all of Pacific BMW’s employees. The sales team found the paging feature particularly useful, along with call groups and call forwarding. Supervisors, managers, and department heads used RingCentral Mobile® to ensure they were readily available to their employees and customers. The new system provided a consistently stable phone system, crucial to Pacific BMW’s ability to maintain excellent customer relations.
Operational Impact
Quantitative Benefit
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