OrganicNearby: Connecting Consumers with Local Organic Food
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - Lidar & Lazer Scanners
Applicable Industries
- Agriculture
- Consumer Goods
Use Cases
- Building Automation & Control
- Farm Monitoring & Precision Farming
About The Customer
OrganicNearby's customers are twofold. On one side, they serve small farms and vendors who are looking for a platform to easily market their products. These are typically urban farmers who appreciate the support and visibility the site provides. On the other side, they cater to health-conscious consumers who are interested in easily searching for fresh, local, and organic food in their community. These consumers value the ability to search by product, location, and growing practices, and the convenience of being able to order directly and pick up at local farmers’ markets, have it delivered, or shop at the farmstand/vendor.
The Challenge
OrganicNearby was founded with the aim of providing users with access to safe and healthy food by connecting them with local farmers, vendors, and products. The team, who have known each other in the startup community for 10 years, faced the challenge of creating an app that could serve as a portal, search engine, and directory for fresh, local, and organic food sources. The goal was twofold: to provide a free resource for small farms and vendors to market their products, and to create a marketplace for health-conscious consumers to easily search for fresh, local, and organic food in their community. However, the team was non-technical and needed a platform that would allow them to move forward quickly without the need to rely heavily on a technical co-founder.
The Solution
The team chose Bubble, a no-code platform, to build their app. Bubble enabled them to build all the functionality for their app without any cumbersome customizations. The platform transformed how consumers shop for groceries online by making it simple for them to search by product, location, and growing practices. For example, a consumer can search for eggs within their shopping area and all local eggs listed by farmers and vendors will appear. With the filter, consumers can search by distance, farming practices, by farm or vendor, and by distance. Once the consumer finds the products, they can order directly and pick up at local farmers’ markets, have it delivered, or shop at the farmstand/vendor.
Operational Impact
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