Optimizing Supply Chain and Organizing for Growth: A Case Study on Whitmor
Applicable Industries
- Equipment & Machinery
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Supply Chain Visibility
About The Customer
Whitmor is a large private company that specializes in home organizational products. These products are sold online and at major retailers. Over the course of 70 years, Whitmor has grown into a key player in their space. The company is known for quickly developing products that are in demand. Whitmor works with over 40 suppliers and has more than 5,500 SKUs. The company was looking for a way to optimize its supply chain and prepare for its next stage of growth.
The Challenge
Whitmor, a large private company specializing in home organizational products, was facing challenges in managing its supply chain. For many years, the company relied on a traditional freight forwarder and managed its supply chain through spreadsheets and email invoices. This approach made it difficult for the company to conduct financial analysis or make decisions based on historical data. With over 5,500 SKUs and 40+ suppliers, the lack of visibility and data was a significant issue. Whitmor had to entrust key supply chain decisions to its suppliers and logistics providers due to this lack of information. The company was seeking a way to gain better control over its supply chain and turn it into a strategic asset and competitive advantage.
The Solution
To address these challenges, Whitmor turned to Flexport, a modern freight forwarder that provides SKU-level analysis and proactive shipment management. Flexport's team and tools were able to support Whitmor's priorities and minimize transactional operations work. This allowed the Whitmor team to focus more on strategic tasks. Flexport's solutions provided Whitmor with the information and control it needed to optimize its supply chain. With Flexport's help, Whitmor was able to ensure smooth shipments from origin to destination, 24/7. This partnership with Flexport positioned Whitmor for its next stage of growth.
Operational Impact
Quantitative Benefit
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