Cloudinary > Case Studies > Optimizing Image Management for Thrillophilia with Cloudinary

Optimizing Image Management for Thrillophilia with Cloudinary

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Technology Category
  • Analytics & Modeling - Computer Vision Software
  • Platform as a Service (PaaS) - Application Development Platforms
Use Cases
  • Clinical Image Analysis
  • Inventory Management
About The Customer
Thrillophilia is India’s largest online tours and activities platform. Through its website and app, the company offers a one-stop solution for travelers looking for tours, activities and things to do. Users can choose from more than 10,000 activities in 200+ cities in India and 15 countries in Asia. Headquartered in Bangalore, India, the company was founded in 2011 and employs more than 50 people. The platform supports more than 1 million images, with 250,000+ unique images distributed across 200,000 pages for the 10,000 tours and activities offered on the site.
The Challenge
Thrillophilia, India's largest online tours and activities platform, faced a significant challenge in managing and delivering millions of images. The platform supports over 1 million images, with 250,000+ unique images distributed across 200,000 pages for the 10,000 tours and activities offered on the site. However, many of these images, uploaded by Thrillophilia’s suppliers, lacked visual appeal as they were taken by cell phones or low-end cameras. Additionally, with more than 1,000 new images being uploaded to the site each day, Thrillophilia developers found themselves having to focus on image transformation and management, instead of their core duties.
The Solution
Thrillophilia discovered Cloudinary in 2016 and found it to be the ideal solution for its image management and optimization needs. Cloudinary serves as a complete image solution for Thrillophilia. Users or company employees upload raw images in Cloudinary, and then leverage built-in tools like Viesus for automatic image correction and enhancement, and JPEGmini. Once the images are enhanced, Cloudinary enables Thrillophilia to deliver the images in a variety of sizes, on the fly, to best meet the needs of each user. Each image is tailored to the user’s unique device, resolution or viewport. This solution allowed Thrillophilia to focus on their core duties, while ensuring an enhanced user experience.
Operational Impact
  • The implementation of Cloudinary has significantly improved the operational efficiency of Thrillophilia. The developers no longer have to focus on image transformation and management, freeing them to concentrate on their core duties. The platform now delivers visually appealing images, enhancing the user experience. The images are tailored to the user’s unique device, resolution or viewport, ensuring optimal viewing for each user. Furthermore, the ease of use of Cloudinary allowed Thrillophilia to have the system up and running within two weeks, demonstrating a swift and effective solution to their challenge.
Quantitative Benefit
  • Thrillophilia was able to get Cloudinary up and running for all its image management within two weeks
  • On average Thrillophilia was serving about 4TB of images per month. However, after adopting Cloudinary, this number was cut in half, saving on storage and bandwidth costs.

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