SmartRoutes > Case Studies > Optimizing Fleet Route Planning: A Case Study on Grennan Transport

Optimizing Fleet Route Planning: A Case Study on Grennan Transport

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Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
  • Retail
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Transportation Simulation
  • Vehicle Telematics
About The Customer
Grennan Transport is one of Ireland's leading Agri-Transport companies with over a century of experience in the industry. The company is involved in the manufacture and distribution, at both wholesale and retail levels, of Animal Feeds, Farm Fertilizers, and Agricultural Seeds across Ireland. The company was seeking a solution to optimize its fleet route planning, improve real-time visibility over their fleet, and reduce ramp-up time for new drivers. The company also faced unique challenges due to the nature of its products and the seasonal nature of the agricultural industry.
The Challenge
Grennan Transport, a leading Agri-Transport company in Ireland, was facing significant challenges in fleet route planning and optimization. The company, involved in the manufacture and distribution of Animal Feeds, Farm Fertilizers, and Agricultural Seeds across Ireland, was seeking a solution that would account for individual vehicle and drop-site specifications, eliminate manual route planning on Google Maps, improve real-time visibility over their fleet, and reduce ramp-up time for new drivers. The unique challenges of delivering animal feeds and supplies, such as abnormal loads, specific vehicle requirements for rural areas, on-site farm conditions, and capacity limitations, made the task even more difficult. The seasonal nature of the agricultural industry also necessitated subcontracting some loads to third-party hauliers, leading to constantly changing routes and loads.
The Solution
SmartRoutes, with its extensive knowledge of the Irish & UK markets and road networks, provided a comprehensive solution to Grennan Transport. The first step involved understanding the existing planning and routing processes in place at Grennan. SmartRoutes' Desktop Route Planner was then used to zone geographic regions, specify vehicle load capacities, and find optimal routes for multiple vehicles. The system was also able to record specific details about the locations of feed silos and grain storage facilities in farmyards and their accessibility to various vehicles. This saved the Transport Planner hours of manual work. The logistics team was trained on the Route Planning Dashboard, providing complete visibility and transparency. The drivers were introduced to Android and iOS apps, which allowed them to prepare for their routes in advance and modify routes on-the-fly. The system also allowed for the documentation of logistical challenges for future route planning.
Operational Impact
  • The implementation of SmartRoutes' solution resulted in significant operational improvements for Grennan Transport. The Transport and Logistics team gained full visibility over their own drivers and third-party contracted hauliers, allowing them to plan for extra resources and optimize routes in real-time. Drivers experienced improvements in route allocation, reducing fatigue and stress, and making it easier to plan mandatory breaks and adhere to maximum driving hours regulations. The ability to view route histories and save favorite routes made future route planning quicker and more accurate. The company was also able to provide accurate ETA’s to farmers before departure and notify them of the real-time progress of their delivery, driving customer satisfaction. The integrated proof-of-delivery feature ensured that every delivery was time and date stamped, providing instant clarification that correct orders were dropped to the correct customer.
Quantitative Benefit
  • Time spent on route planning reduced by 800 hours per year
  • Emissions prevented from entering the atmosphere reduced by 20K tonnes in the first year
  • Driver Hours reduced by 3700 in a year

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